Street Walking: Celebrity Endorsements

Check out this sign, spotted at the local library in Westwood, NJ.

The library is taking advantage of Eli Manning’s popularity in the area (largely a Giants fan base), and the fact that he reads the book Lilly’s Purple Plastic Purse to his daughter to help draw in new customers.

Celebrity endorsements and tying celebrities to a product you sell has always been a great way to create demand. This local library is certainly showing some marketing savvy by using this method. Given the well documented decline of the public library, this is a great way for them to reach a new customer base and create some buzz.

How can you tie a celebrity to your business or product to draw in new customers?

Submit a Photo

Street Walking is a series that includes a photo or other example of poor marketing, exceptional marketing or something in between. If you have a marketing example you saw on the street that you’d like us to include in a future post, you can submit your photo here.

Subscribe to the Small Business Bonfire Newsletter
And get your free one-page marketing plan template.
Small Business Bonfire on sabtwitterSmall Business Bonfire on sabrssSmall Business Bonfire on sabpinterestSmall Business Bonfire on sabgoogleSmall Business Bonfire on sabfacebookSmall Business Bonfire on sabdeviantart
Small Business Bonfire
The Small Business Bonfire is a small business blog and online community for entrepreneurs that provides small business help in the form of business tools, advice and free resources. Subscribe to our newsletter and join our community today.

Leave a Reply

Your email address will not be published. Required fields are marked *