Conversion rates are an important benchmark for any marketing campaign. When you’re trying to sell a product, it’s not just about getting as many people as possible to see your ad (although that helps). It’s also about making sure they undertake your desired action. It can be anything from clicking on a link and visiting a website to buying a product and filling in a form.
Most people know that you can use tricks to artificially improve your numbers, such as creating an ad featuring something trendy at the moment or offering deep discounts for a limited time only. These things do work, but they’re not exactly ethical and could backfire if your competitors do the same thing. So, rather than faking it, how about considering the tips below to make your brand more appealing?
Below are 14 tried and tested tips for a high-conversion marketing campaign. Follow them to maximize traffic to your website or adverts, as well as improve your conversion rates.
1. Don’t Just Sit And Wait—Reach Out To Potential Customers
Businesses can’t expect to sit back, make an ad, or write a few pages for their websites or physical stores, and, then, wait for customers to come flocking. They need to market their products. Otherwise, how would customers know that those offerings exist?
As a business owner, if you’re not yet active on social media, take some time out at least once a day to post links to your products or the latest news stories that have to do with them. You might also consider emailing prospects, either individually or as part of a mass mailing campaign.
Utilizing voicemails is also an excellent way to pitch your brand and convince people that you’re not just spam. Many will agree that voicemails can be effective, especially if the message links your product with something popular at the time. But, if you opt to use voicemails to pitch your product, be careful not to do it in an overly pushy way. It should always be about the person receiving the message rather than your product. Otherwise, they won’t listen for long. You may check out sites like Drop Cowboy for more details on how you may use voicemails effectively.
Furthermore, being there for your potential clients whenever they need you can also go a long way in increasing your chances of making a sale. Follow up on every call and email you receive, develop a good support system, and try to answer any query as quickly as possible. If customers feel that they’re being heard, they’ll be more willing to purchase from you.
Even though making calls can be time-consuming, it’s an excellent way to provide good customer service. Some businesses even use tools, such as one from Power Dialer, to make hundreds of calls with full customization and tracking as it helps them make follow-ups anywhere, any time.
2. Utilize Both Traditional And Digital Marketing
Many believe that traditional marketing methods, such as sending out flyers and leaflets, are still effective today. While this is true to a certain extent, the power of digital marketing shouldn’t be ignored either.
Over the years, consumers’ purchasing habits have changed drastically with the rise of new technologies. They now spend most of their time on social media and other digital media channels. As a result, most people expect brands to have some presence online. You may achieve a lot on social media and email alone, so don’t limit yourself to one platform.
In this day and age, it’s more important than ever to utilize both traditional and digital marketing strategies. This way, you’ll not only reach a wider audience, but also be able to market your products and services more efficiently.
3. Keep Things Simple, Concise, And Easy To Read
People don’t want to read a marketing message that’s full of complex jargon and buzzwords. They want something easy to understand, and one that uses their language. If they’re not convinced by what you’re saying, then you can be sure that they’ll delete or ignore your message without a second thought. It’s also important to remember that people usually skim-read, so it’s a must to capture their attention on the first couple of lines; otherwise, they may not even bother to read on.
This is where short sentences, bullet points, and numbered lists can be very effective. They break up the marketing message, so it’s not so overwhelming to absorb. It also makes things easier to comprehend, which increases your chances of making a sale or getting people to share your content online.
4. Keep Ads Relevant To The Product Or Service Being Offered
It’s important to always ensure that your marketing messages are relevant to the product or service you’re offering. For example, if you’re selling something related to beauty, it’s best to use pictures that feature beautiful models, or images of flowers and sunny skies. If your business offers financial services, show people counting money in an ad rather than a picture of your office space.
Customers are more likely to be interested in your products or services if they recognize the images you’re using. Doing this helps keep the target market interested and engaged, rather than bored or confused.
5. Promote A Free Service Or Product To Build Credibility And Generate Interest
Many brands are now offering free products or services as part of their strategy to advertise their other offerings. It usually works by giving a person a free product or service alongside a link that redirects to another page on your website, where they can sign up for something else.
Not only is it an excellent way to get potential customers on board with you, but it’s also a great way to track which products or services people are most interested in. Once you have this information, it’s much easier to tailor your sales pitches around their specific needs.
6. Have A Clear Call To Action
Whenever you’re pitching a product or service, there must be a clear call to action at the end of your message. It should be relatively easy if your ad, website, or store is set up correctly. Your call to action could be as simple as asking people to visit your site for more information on your new product range. It could also be as complex as asking them to buy from you directly.
7. Utilize Micro-Moments To Capture Attention
In today’s busy world, people are constantly on the go and want to find information as soon as it becomes available. This has led to a surge in micro-moment marketing wherein brands target potential customers when they’re looking for certain types of products or services.
For instance, instead of just advertising to people when they’re at home, you could also target them when they’re at a public place, such as a coffee shop or restaurant, and, then, send out an advertisement relevant to their current location. It could be anything from coupons for nearby businesses, to special offers on your products or services.
8. Talk About Benefits, Not The Nitty-Gritty Details
People love facts and figures, but they don’t just want a long list of technical specifications that would put most people to sleep. Instead, they want to know the significant benefits of using your product or service, and how it can solve a particular problem. If you don’t know what to say, try thinking about what makes your company different from everyone else in your industry.
Turning your product description into a list of product benefits is a great way to convince people to buy from you. For example, for a new type of vacuum cleaner that features a washable filter, a lightweight design, and a turbo suction function, you might say something like this:
“Our new vacuum cleaner’s washable filter means you don’t have to keep spending money on replacement filters. It also got a lightweight design, so it’s easy to carry up and down the stairs. And, if you need deep cleaning power for sticky messes, the turbo suction function will provide it in an instant.”
Notice how the description only mentions the benefits of owning one of these new vacuums instead of enumerating all the nitty-gritty details.
9. Make The Most Out Of Influencer Marketing
Businesses may use influencer marketing to make their products and services look fantastic. Instead of communicating directly with customers, you let other people do the talking for you by finding influential people in your industry who are happy to talk about your brand or product (usually in exchange for some form of payment).
Good examples of this marketing strategy include YouTube videos wherein influencers review the latest gadgets, videos by fitness gurus, or posts on social media wherein influencers rave about how much they love a newly released perfume.
Consumers trust consumer opinions above all else, so if they see a video or post by someone they trust, then there’s a good chance they’ll buy your product as well.
10. Use Compelling Imagery And Videos To Convey Your Message
People love visuals. They’re much more engaging than just a list of facts, and give people a better impression of your company. If you don’t have the resources to invest in marketing videos, then you can always use stock images or other types of images that you find online for free.
For example, most stores would benefit from having a short video on their homepages where they talk about the latest products they have in store and what makes such offerings unique. People love videos because they can tell a story in just a few seconds, compared to paragraphs of text.
11. Utilize Bots And AI
Bots and artificial intelligence are already being used in a lot of industries these days, but one area where they’re still utterly impactful is marketing. Businesses might use marketing bots to automate some of the more tedious tasks that would take hours if a human did them.
For example, you could set up a bot to reply to concerns on time instead of manually answering customers’ concerns. Some survey results show that customers prefer receiving a bot’s response over a human rep because they can usually get their inquiry answered quickly, without having to wait for days.
Giving your customers a convenient way to get answers is a surefire way to boost your sales.
12. Use The Product To Tell A Story
People love stories because they give them something relatable, on top of making products or services more interesting. Some brands are targeting consumers’ soft spots by telling stories that can capture emotional responses.
For example, a company that offers coffee products creates a TV advertisement wherein a coffee farmer is drinking his coffee while saying that he’s waking up every day for the people he loves. Then, at the end of the ad, it asks the audience to share their inspiration of why they wake up every day.
It’s a simple ad, but it tells a lot about the company, portraying it as an organization that cares, encouraging consumers to support the brand. A supportive consumer will always mean a customer that’ll stay loyal to your brand.
13. Add Scarcity To Your Marketing Campaigns
People will love your product or service if they know that it’s a limited edition. By adding a bit of scarcity through time, your audience will feel like they need to buy it now because they might not get the same product once the promotion is over.
As one of the oldest tricks in the marketing book, scarcity still works today because people understand that if they buy now, they can avoid having to pay more later on.
14. Personalize Your Message
Marketers often make the mistake of thinking that their customers are entirely different when, in reality, they’re all looking for the same thing.
People want to feel like you’re talking directly to them and that their concerns are significant, and you must do just that. Most companies are already doing this, but some do it more organically than others. By using technology to personalize messages for each customer, you’ll show that you care about them and give them a reason to buy your products instead of someone else’s.
The tips above are just a few of the many methods to increase customer engagement and conversions. Some established companies might think that a marketing campaign is a waste of money, but even small businesses need promotion to help them grow their clientele.
Try to understand your customers’ needs and tailor your message accordingly because it’s one of the best ways to get them back.