This post is sponsored by Fastreel by Movavi, crop online videos easily and securely.

Instagram is one of the most popular social networking websites today. Moreover, you will hardly find a mobile user who doesn’t have an account on Instagram. Initially, it was a platform for sharing moments from life. But today, it’s the best place where businesses can find their targeted users. According to the statistical data, we can see that Instagram is one of the biggest social networking websites that has over 1 billion monthly active users. Therefore, digital marketers consider this platform to be the main space for finding potential customers. However, the rules of advertising on Instagram have changed. Today you can’t place a few random hashtags and wait until your customers find you; it’s really about creating quality Instagram content.

In this post, we’ll take a deeper look at the main tips for making Instagram videos that will surely resonate with your targeted audience. Plus, we’ll also give you some tips and tricks on how to build the right marketing strategy, how to promote your Instagram account and get new customers. Get comfortable and have a look!

1. Define Your Goals on Instagram

All social media platforms are effective advertising tools, but you can’t use them properly until you define your main goals. The term “Instagram marketing” is too broad and your first and foremost task is to define what goals do you want to achieve. Here are some questions that you need to answer:

  • Do you want to improve the awareness of your brand?
  • Do you wish to sell your products or services?
  • Want to get new leads?
  • Or you just want to create an online presence for your business?

When you define your objectives, it will be easier for you to build your marketing campaign. Instagram analytics tools will help you analyze the effectiveness of your marketing campaigns.

2. Make Engaging Photo and Video Content

Remember that Instagram is a visual platform. If users see the content of poor quality, they will go to your competitors. Therefore, it is mandatory to use the same signature filter and the same style of photography. This will give your profile a consistent style, which will surely be recognizable.

Besides, you should also make engaging video content for your posts and Instagram stories. People like videos even more than photos. And this is where you simply can’t do without Movavi Software – a powerful video and photo editing tool that allows you to edit videos and photos in a few clicks.

Today, users are lazy and don’t want to watch simple videos that are not edited. No matter whether you sell goods for kids or promote your digital agency online, making catchy videos is a must. With Movavi, you can add effects to your videos (Chromakey effect), crop and cut your videos, create educational slideshows that will help your targeted audience find out more about your services, and even add music to your videos. Overall, it’s one of the best tools for creating video content that will undoubtedly be appreciated by your users.

If you prefer online tools, then you can try WeVideo, an online video editor with a simple interface that is suitable for beginners. This program provides quite a wide range of functionality for working with video and its export.

Remember that you can’t download RAW images on Instagram. You should make them look attractive, by adding some filters in VSCO or PicsArt Mobile Software. Your Instagram profile must create the best first impression and convey your brand. So don’t forget about photo editing.

3. Optimize Your Profile

No matter what business you have, you should care about the convenience of your users. You have only 150 characters to write your Instagram bio. In this short field, you should demonstrate your brand personality and show why customers have to use your services. Your Instagram bio is the first object that salutes the eye, so make sure it is clear, understandable, and has a strong CTA.

4. Always Be Active on Instagram

Instagram is a fast-moving platform. On average people spend 65 minutes per day on social media. And it’s your time for marketing! You can’t make one post per week and wait until your customers will come back to you. You need to be active on Instagram. Make at least two posts and 6-8 stories per day. By the way, for creating engaging Instagram stories, you can use the Animoto tool. Plan your content for a month or week on Instagram, using Planoly, a superb tool that simplifies social marketing!

Analyze your competitors and see what they are posting. Use some ideas for your profile but don’t copy them. In doing so, you’ll start building your audience, interested in what you do.

5. Create Catchy Captions

We have already mentioned that Instagram is a visual platform. Nevertheless, this doesn’t mean you have to focus on images and forget about captions. Your brand voice is also of utmost importance.

The maximum long of Instagram captions is 2,200 characters. Therefore, you have to use them regularly. You shouldn’t write too long posts every day. Mix them instead: long storytelling, quick quips, jokes, etc. Don’t overload your targeted audience with information. Even if you want to provide your readers with useful information make sure it doesn’t include too complicated terms. Your post should be interesting and engaging even if the theme is too boring. If you can’t create it yourself, you can use the services of content writers.

On average people spend two seconds deciding whether your post deserves their attention. In such a scenario, your main goal is to make the first two lines provocative and attractive. Remember that your caption should always be informative, relevant, and on-brand.

Final Thoughts

Running your business on Instagram is not easy. You have to analyze your competitors, think about your core audience, make sure you create the right content for them, create a content plan, and be creative. If you are looking for engagement on Instagram, you have to engage as well. Post some quality content, don’t ignore comments (like and answer them), search for popular profiles in your niche, like their posts, write comments, and, of course, buy ads on Instagram. Without paid ads on Instagram, you can’t introduce your brand to others. Follow our insightful pieces of advice and the result won’t be long in coming!

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