Running a business can be a challenging and exciting journey. Whether you are running an eCommerce store, or have a physical business, serving clients, the evolution of technology has broadened your target audience and streamlined your marketing processes.
Over the years, technology has evolved and developed so much that it’s tough to keep up. In fact, It is continuously evolving, so as soon as you have adopted something, a new tool, platform or method will already exist.
So, what can you start implementing in your business today that will not only last but will also help you scale your business and attract new, paying customers? Keep on reading to find out.
A website is a must-have for all businesses globally. Not only do websites attract, educate and convert customers, but they also provide a brand for your company. However, with more and more mobile users worldwide, you should also consider developing an app for your business.
Companies all over the world make an app to streamline the conversion process for the customer base. Apps heighten your conversion rate in several ways. First, once a customer takes the step to download your app, you have already taken the first step in winning their trust and spiking interest in your brand. Apps are also great for continued brand awareness due to their presence on mobile.
Apps shorten the sales funnel, and the full checkout process, making it more likely for your customer to convert. Your app will usually require your customer to create a profile, save vital billing and shipping information. This means that they do not need to refill this information out every time they make a purchase and are more likely to go through with the purchase decision.
You are also able to engage directly with the customer, and send push notifications to customers. These can highlight discounts and specials, remind them to check out a full cart, or inform them of new products.
There are numerous online platforms and tools available to help you create a comprehensive profile of your customer base. By using these, you can effectively map a marketing strategy to target your exact audience.
Create a customer map as soon as possible into your marketing lifecycle. Within this, establish your customer’s basic demographics including age group, gender, location, and price range, and then broaden it out to include their interests and general behaviors.
By having this kind of information, you are able to segment your customer lists and target them based specifically on their particular profiles.
Let’s take location as an example. By using an IP Address Location tool, you are able to establish the location of your customers, segment them into regions, and curate marketing for them. So, if shipping to a certain region is free because of its close proximity to you, you are able to market this to specific customers. Or, if there is a discount on a product in a region due to the fact that it’s near a supplier, that particular audience will receive that discount.
Digital tools and platforms also allow you to keep an eye on how your customer behaves on your site. This is critical information that will allow you to map a strategy for your site going forward.
Google Analytics is a highly useful platform to monitor your website’s traffic. Not only can you keep an eye on the volumes, but you can see where it comes from, how long it stays on each page, which page it moves onto and how high your bounce rate is on each page.
This will also allow you to track the success rates of your campaigns. So, if you have a paid ad that is doing particularly well, you can monitor how much traffic it generates and the conversion rate on Google Analytics, as well as through the various platforms. This will help you with your campaigns in the future.
Once you get a process and concept established for your brand, look into automating it, and then moving on to building the next function.
Let’s look at emails, for example. There are various online emails platforms for you to choose from. These allow you to create new emails, segment your audiences, schedule them for a specific day and time and send en-masse to your database.
The same can be done with your social media management. There are some great tools to significantly reduce the resources, especially time, that goes into social media management. Posts can be created, scheduled, and distributed among various platforms quickly and easily, expanding your reach and driving customers to your site.
You can also automate non-client-facing functions within your business to make your job easier. Once you get certain processes, like supply chain procurement and warehousing right, and automate them, you are able to streamline the whole process, make it swifter and more efficient and provide your customer with their product sooner than they expected.
There are hundreds of different tools and technologies that you can start using today in your businesses to improve the customer experience. Compare functionality, price, and offerings, and use them to grow your business.