Market segmentation will help you divide the target market into approachable groups so that you can understand your target audience better.
Prisha Gupta drives content marketing initiatives at GroCurv, India’s first B2B services procurement platform. She develops content on sales, marketing, and HR topics to help SMEs for the most part. She also loves doing content that decodes and discusses strategies that have worked for successful brands providing learning opportunities for her readers. With her busy schedule, reading and yoga keeps her grounded and traveling keeps her motivated.