Ditch Shotgun Marketing and Dilution for Niche Marketing
Simon tells us how powerful niche marketing can be in our businesses. What's your niche?
Author Archive
Simon is CEO of IncSlingers, and is an author, blogger, writer and entrepreneur. His book on Social Location Marketing was published by QUE, a division of Pearson publications in February 2011. Simon has been published online by Mashable, Read Write Web and others.
The Lesson You Should Have Learned from Chick-Fil-A
Simon urges us to consider the most important lesson to be learned from the recent Chick-Fil-A public relations situation.
Who Is Running the Shop?
Simon shares a story that touches on the challenge of being always on, faced by many small business owners.
Four Common Social Media Traps and How to Avoid Them
Simon shares four common traps small businesses fall into when they are getting started with social media, and tells us how to…
Stop Putting Up Barriers Between You and Customers
Simon shares an recent experience as a customer that taught a very powerful lesson that all small business owners should learn.
Are You Doing What You’re Good At Doing?
Have you lost sight of what you're good at in your business? Simon tells us how to refocus.
Shake Up Your Social Media Strategy with Niche Networks
Simon tells us how niche social networks can improve our social media strategies and help us find new customers.
Beware: All Advice is Not Created Equal
Simon tells us why we need to evaluate the advice we get before we implement it into our businesses.
How to Get Your Customers to Take and Share Photos of Your Business
Simon tells us how retail businesses can make an impact by getting their customers to take and share photos of their location.
The Power of Using Social Media for Local Business
Simon shares a great example of how you can use social media to drum up local business.
Give Your Small Business an Edge with Personalization
Consumers want personalized products and services and, as Simon tells us, this presents a great opportunity for small business owners.
Ditch the Marketing Guru Advice and Focus on Your Business
If you have been blindly following all of the marketing advice you hear, you are doing a disservice to your business. Simon…
Are You Ready for Change?
Change can be challenging, but it can also offer unique opportunities. Simon tells us why we should be ready for change.
4 Steps for Creating Quality Content When You Don’t Like to Write
How can a small business owner who doesn't like to write generate good content without spending a fortune? Simon tells us.