Author Archive

Susan Guillory is the President of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management. She's written three business books, including How to Get More Customers With Press Releases, and frequently blogs about small business and marketing on sites including Forbes, AllBusiness, The Marketing Eggspert Blog, and Tweak Your Biz. Follow her on Twitter @eggmarketing.

There are infinite ways you can partner with an influencer. Here are a few ideas for how to work with influencers to…

Giving your clients gifts is a fantastic way to show your gratitude. Just make sure you don't make any of these holiday…

Do you know how and when you will exit your company? There are many thought-provoking options, aren’t there? Let’s work on addressing…

Do you want to buy a franchise or start a small business? Each has its own benefits & drawbacks, so let's look…

If you answer “yes” to one or more of these questions, you’ve overcommitted and have more work than you can handle. It’s…

No one likes an overload of small business expenses, but some things are totally worth paying for. What expenses are worthy investments…

Entrepreneurship isn’t always all it’s cracked up to be. Answer the questions below to find out if you are really a happy…

There are ample opportunities to connect with customers via mobile marketing, if only you know where to look. Here are some ideas…

Trader Joe's knows a thing or two about pleasing customers. Here’s what you can glean from how the company gives customers what…

There comes a time for every small business when it gets into a rut. Learn how to innovate in your business by…

Many of us focus on motivating others, but sometimes, entrepreneurs really need a little self-motivation. Here are a few tips to motivate…

Do you know why you're marketing? If you don’t have a reason, it just doesn’t work. This post will help you discover…

Not everyone is cut out for working out of a home office. Ask yourself these questions before you give up office space…

There’s a fine but distinct line between freelancing and being a business owner. These tips will help you transition your freelance work…