Three Ways to Work with Influencers to Market Your Business
There are infinite ways you can partner with an influencer. Here are a few ideas for how to work with influencers to…
Author Archive
Susan Guillory is the President of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management. She's written three business books, including How to Get More Customers With Press Releases, and frequently blogs about small business and marketing on sites.
4 Mistakes to Avoid When Giving Your Clients Holiday Gifts
Giving your clients gifts is a fantastic way to show your gratitude. Just make sure you don't make any of these holiday…
What’s Your Big-Picture Plan for Entrepreneurship?
Do you know how and when you will exit your company? There are many thought-provoking options, aren’t there? Let’s work on addressing…
Franchise or Small Business: Which is Right for You?
Do you want to buy a franchise or start a small business? Each has its own benefits & drawbacks, so let's look…
3 Signs You’re Taking on More Work Than You Can Handle
If you answer “yes” to one or more of these questions, you’ve overcommitted and have more work than you can handle. It’s…
5 Small Business Expenses That Are Worth the Investment
No one likes an overload of small business expenses, but some things are totally worth paying for. What expenses are worthy investments…
Are You a Happy Entrepreneur?
Entrepreneurship isn’t always all it’s cracked up to be. Answer the questions below to find out if you are really a happy…
How to Use Mobile Marketing In Your Small Business
There are ample opportunities to connect with customers via mobile marketing, if only you know where to look. Here are some ideas…
When It Comes to Giving Customers What They Want, Be Like Trader Joe’s
Trader Joe's knows a thing or two about pleasing customers. Here’s what you can glean from how the company gives customers what…
How to Innovate in Your Business By Asking the Right Questions
There comes a time for every small business when it gets into a rut. Learn how to innovate in your business by…
4 Ways to Motivate Yourself as a Tired, Stressed Entrepreneur
Many of us focus on motivating others, but sometimes, entrepreneurs really need a little self-motivation. Here are a few tips to motivate…
Do You Know Why You’re Marketing?
Do you know why you're marketing? If you don’t have a reason, it just doesn’t work. This post will help you discover…
4 Questions to Ask Before Working from Home
Not everyone is cut out for working out of a home office. Ask yourself these questions before you give up office space…
How to Transition Your Freelance Work to An Actual Business
There’s a fine but distinct line between freelancing and being a business owner. These tips will help you transition your freelance work…