Bonfire Buzz: SEO Marketing

With consumers using the internet for more than just entertainment, Search Engine Optimization (SEO) has become vital for the small business owner.  In this ever changing field of marketing, the small business owner finds the opportunity for growth if used properly.  Small business owners can use this easy-to-follow basic guide to affordable SEO marketing to get an idea of how SEO can be beneficial for their small business.

Create an SEO Friendly Workplace

In today’s online world, search engine optimization cannot take a back seat to the rest of a small business’ efforts.  Before campaign is started, small business owners need to learn how to optimize your company’s web efforts and create an SEO friendly work environment.

Educate Yourself

Search Engine Optimization is important for small businesses in their digital marketing, but can be a little overwhelming for business owners in the beginning.  This article from Basic Blog Tips presents an excellent overview, description and breakdown of SEO and why SEO is important for small business owners to use.

Choose the Right Keywords

Using the right keywords for your small business can mean the difference between a successful campaign and a waste of time.  As small business owners it is important for you to know how choosing the right keywords affects an campaign and what changes you need to make to see results.

Hire Help

The idea of tackling SEO on your own have you feeling a bit overwhelmed?  That’s okay; an SEO consultant can help you design an SEO campaign that is right for your company.

Get Started

Now that you’re ready to get moving, try this 7 day SEO plan from Tweak Your Biz and get your campaign some attention right away.

 Is your company using SEO in your digital marketing efforts?

Image Credit: svilen001

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Alyssa Gregory
Alyssa is a digital strategist, content marketer, freelance writer and founder of the Small Business Bonfire. She's a team player, a team builder and not a bad leader, either. You can often find her on various social networks looking for remarkable people to collaborate with.


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  1. SEO seems a bit intimidating at first, but getting over that learning curve is essential to success online! We’ve started paying more attention to it recently and we have certainly seen a boost in our online conversions.

  2. Pingback: Bonfire Buzz: SEO Marketing | Small Business Bonfire | Basic Blog Tips |

  3. SEO was a little confusing at first. Then I thought I mastered it, NOT! I still have a little trouble with it. I need more focus on my SEO when I blog and this has surely motivated me.
    Donna Merrill

  4. Hi Alyssa, just wanted to take a minute to say, great post! Thank you for referencing our post on OSM and with such great anchor text. :) Also, I love your point about creating an SEO-friendly workplace. There really is no better technique than simply getting everyone within an organization to understand the purpose of SEO and how they can contribute to those efforts.

    • Thanks for stopping by, Rhea! Your site is packed with awesome info for small businesses, so I expect we will be referencing it a great deal in the future, too!

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