The Basics of Brand Guidelines
You need brand guidelines to keep your brand’s content consistent and cohesive.Here’s why you need them and what they should include.
Branding
6 Reasons Why Your “Good” Website Isn’t “Great” … Yet
Your website has to make a great impression on your visitors, quickly. It is likely that some things are keeping your good…
How Unboxing Experiences Can Boost Your eCommerce Business
How does a video of an unboxing experience boost business? Learn why unboxing videos help potential buyers with their research process.
3 Lessons Small Businesses Can Learn from the Girl Scouts
The Girl Scouts is a force to be reckoned with as it takes over the cookie market once a year. Here's what…
6 Creative Product Launch Ideas Every Startup Should Know
Planning launch ideas in advance is vital for every startup. Here are six product launch ideas that you may find to be…
5 Branding Mistakes You’re Making in Your Small Business
Even for small businesses and startups, effective branding can go a long way in achieving overall growth. Make sure you avoid these…
How to Build a Strong Brand for Business Success
A strong brand is one of the most valuable assets that a company can own. It takes years and these deliberate action…
6 Ways to Get Your Customers to Actively Promote Your Brand
Brand loyal customers are representatives of your brand who can do your marketing free of cost. Here's how to promote your brand…
4 Startup Branding Tips for New Entrepreneurs
As a new entrepreneur, you need to employ proven branding tips for your startup. Here are four of the best startup branding…
4 Benefits of a One-Page Website
Lots of new small business owners come to the table with grand ideas of a website. But more and more businesses can…
Small Business Logo Options for Your New Brand
A logo is your small business calling card. But all logos aren’t the same, and you should take into account all of…
Why It’s OK That Your Small Business Website Looks Like Everyone Else’s
Small business websites often look similar because it works for your industry. Giving your customers an unfamiliar environment can hurt conversion rates.
9 Brand-Killing Logo Design Mistakes
A logo is a basic element of any brand, but you don't want to mess it up. Avoid these common brand-killing mistakes…
Why You Should Avoid Digital Sharecropping
Digital sharecropping describes when a person or business contributes content to an app or website they don’t own. Here's why you need…