Why It’s OK That Your Small Business Website Looks Like Everyone Else’s
Small business websites often look similar because it works for your industry. Giving your customers an unfamiliar environment can hurt conversion rates.
Branding
9 Brand-Killing Logo Design Mistakes
A logo is a basic element of any brand, but you don't want to mess it up. Avoid these common brand-killing mistakes…
Why You Should Avoid Digital Sharecropping
Digital sharecropping describes when a person or business contributes content to an app or website they don’t own. Here's why you need…
4 Ways to Be Seen As an Expert in Your Industry
If your business is in the service sector, your expertise is what lands you accounts. Here are four ways to be seen…
4 Small Business Branding Secrets That Keep You From Looking Amateur
Branding is a vital part of every business. Here are four small business branding secrets to help you build your brand and…
4 Brand Redesigns and Why They Were Successful
What are some things that can be done to freshen up a logo? Let’s a look at some big branding overhauls to…
How to Network and Make Real Connections (without business cards)
Having a business card or two close by is a good habit, but that's not real meat of what it means to…
4 Elements of Your Website That Can Make or Break Your Brand
What does your website say about your small business? Here are some things you should consider.
How to Create Infographics That Give Your Brand a Boost
If your goal is to use visuals to reinforce your brand, then you need the right tools and know-how to create an…
6 Things You Need to Know Before Choosing a Graphic Designer
How do you find a designer that can deliver the results that you are looking for? Here is a list of 6…
4 Steps for Small Business Branding Success
Branding is an integral part of any business. Here are some practical steps for the successful branding of your business.
7 Ways to Dilute Your Brand
Whether you’re launching your brand or looking for new ways to breathe life to your existing brand, avoid these common mistakes that…
5 Time Saving Resources for Your Logo Design Project
Is it time to design or redesign your logo? Here are five time-saving resources for your logo design project.
What Every B2B Marketer Needs To Know About Promotional Items
As long as a company chooses unique items that are practical and well made, the ROI can be one of the most…