Category: Content Marketing

5 Things to Know About Working with a Content Writer

Posted by Susan Guillory | Updated on Jul 14, 2020 | Business Writing, Content Marketing, Marketing |

A professional content writer can help you reach more customers online. Here are some things to know about hiring and working with a professional writer.

How to Make Your Blog Sidebar Content Better

Posted by Princess Jones | Updated on Jul 14, 2020 | Blogging, Content Marketing |

How effective your blog sidebar content can be depends on how you structure it. Here are a few best practices to improve the sidebar on your blog.

4 Places to Get Professional-Quality Images for Your Content

Posted by Susan Guillory | Updated on Jul 15, 2020 | Blogging, Content Marketing, Marketing, Online Business |

Not a graphic designer? No worries. You can still get great images for content (and even custom make some of them!) with these small business resources.

How to Create Content That Is Trustworthy and Shareable [Infographic]

Posted by Matt Zajechowski | Updated on Jul 30, 2020 | Content Marketing, Infographics, Marketing |

Customers want good content to share.This infographic covers how to create content that is trustworthy in seven steps.

6 Types of Visual Content You Should Use in Your Marketing Campaigns

Posted by Torri Myler | Updated on Jul 30, 2020 | Blogging, Business Writing, Content Marketing, Marketing, Online Business |

Visual content is more persuasive than text. Add one of these 6 types of visual content to see a dramatic improvement in your next marketing campaign.

Why What You’re Doing (or Not) in Content Marketing Is the Scariest Thing This Season

Posted by Susan Guillory | Updated on Jul 30, 2020 | Blogging, Business Writing, Content Marketing, Marketing, Online Business, Social Media |

Are you doing a poor job of content marketing for your small business? Learn from the following fails and related content marketing tips to improve today.

How to Turn a Single Blog Post into 5 New Content Marketing Pieces

Posted by Susan Guillory | Updated on Jul 31, 2020 | Blogging, Business Writing, Content Marketing, Marketing, Online Business |

With a little ingenuity, you can take one blog post and expand it into much more in order to attract a broader audience with smarter content marketing.

How to Optimize Content on Your Small Business Website

Posted by Kyle Courtright | Updated on Aug 3, 2020 | Content Marketing, Marketing, Online Business, Website Tips |

How do you optimize content on your website? Here are 4 ways to make the content on your website more useful for your visitors, and more likely to be found.

5 Must-Know Content Marketing Tips for Small Business

Posted by Emily Suess | Updated on Aug 6, 2020 | Business Writing, Content Marketing, Marketing, Online Business |

Content marketing can be a great tool for small businesses. These tips will get you started.

7 Actionable Tips to Increase Content Downloads

Posted by Kayla Matthews | Updated on Aug 20, 2016 | Business Writing, Content Marketing, Online Business |

It’s important you do all that is within your power to encourage your audience to download your strongest assets, like case studies, eBooks and white papers.

5 Ways to Get Content from Your Employees

Posted by Emily Suess | Updated on Aug 20, 2016 | Content Marketing, Marketing, Online Business |

You can encourage all employees, regardless their job titles, to turn their expertise into shareable marketing content for your business.

4 Steps for Creating Quality Content When You Don’t Like to Write

Posted by Simon Salt | Updated on Aug 20, 2016 | Business Writing, Content Marketing, Online Business, Productivity |

How can a small business owner who doesn’t like to write generate good content without spending a fortune? Simon tells us.

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