Data & Analytics Archives » Small Business Bonfire

When Google Analytics is set up incorrectly, it can be useless. Here is a look at the top five common mistakes with…

Data analytics has benefits for every business. Here is a look at how you can leverage data analytics to unleash the true potential…

Small businesses can utilize and enhance their business by analyzing customer data. The first step is to start collecting data on your…

According to one study, 90% of startups ultimately fail. Fortunately, this is changing due to the availability of big data, even for…

The Internet makes marketing very measurable. Here are some of the most useful marketing metrics that CEOs and CFOs care about.

Here are seven reasons to invest in the tools, software, and services that will put your data-driven marketing at the forefront of…

There is tons of data out there. So how can you deliver data so it’s easily understood? By combining analytics and storytelling.

There are several performance metrics that indicate areas for growth for a business. These metrics when left unnoticed may be costly, if…

KPIs are very effective tools in measuring the performance of a business. Be smart, be effective, set the right small business KPIs…

More than one-third of small businesses may have no data backup at all. But you need it. Here's why data backup is…

Use these 3 tips to measure your social media ROI and amplify your marketing efforts to speed past competitors or completely kick…

Email marketing gives access to an abundance of data about prospects. To avoid getting overwhelmed by information, focus on these email marketing…

Growth metrics tell you whether your business is growing as fast as you'd like and in the right direction. Here are 7…

To have any hope at all of improving your online marketing, you have to understand what web statistics can teach you about…