5 Reasons Why Your PPC Campaign is Failing
Pay-per-click advertising doesn’t always work for every business right out of the gate. Let’s consider five reasons why your PPC campaign is failing.
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Category: Digital Marketing
How to Refine and Improve Your Google Ads Campaign
Even though organic reach is important, you can’t hope to master SEO and be on top of your industry without PPC. You need the right Google Ads campaign.
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What Is Retargeting and Why Is It Essential for Business Growth?
What is retargeting? It is a very precise type of online advertising that gives you a chance to reach customers who are already familiar with your brand.
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Google’s BERT Update and How It Will Impact Digital Marketing
With Google’s release of BERT, search is changing for the better. So how will BERT impact digital marketing moving forward?
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5 Digital Marketing Strategies for eCommerce Businesses
The right (or wrong) marketing strategies can make or break a business. Here are 5 effective digital marketing strategies to try in your eCommerce business.
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How to Develop a Digital Marketing Strategy That Drives Leads
There are 4 components that your digital marketing strategy must contain to drive leads. Cumulatively, they result in an effective lead generation strategy.
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5 Effective Digital Marketing KPIs You Should Be Tracking
If you are a digital marketer or business owner, you need to measure your marketing efforts. Here are 5 effective digital marketing KPIs to track.
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Influencers and Ephemeral Marketing: The Perfect Place for Brave Marketers
In this article, we are going to go over influencer and ephemeral marketing approaches, how they can help you grow, and why.
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Three Do’s and Don’ts of Online Marketing for Small Business
This short list of “do’s” and “don’ts” can apply to just about any service-based business looking tackle online marketing more effectively.
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3 Important Characteristics to Look for When Hiring a UX Design Company
Finding the right design company can be a tall order. To help, here are the top three characteristics to look for when hiring a UX design company.
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Content Marketing vs. Native Advertising
Both content marketing and native advertising are important parts of digital marketing. Here is what you need to know about each strategy.
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5 Essential Strategies You Should Include In All of Your Online Marketing Efforts
There are lots of ways to you leverage online marketing. Here is a list of five essential strategies you should use in all of your online marketing efforts.
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5 Powerful Features of Google My Business to Watch and Use
Here are 5 major Google My Business updates that will help you boost your local SEO rankings, Google Map visibility, and overall GMB performance.
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Content Aggregation and Its Undying Role in Digital Marketing
What is the key to creating innovative promotional content every single day that your audience wants to consume? Here comes the role of content aggregation.
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What Your Small Business Can Do with a $400 Digital Marketing Budget
With $400 and a bit of planning, you can launch multiple digital marketing campaigns simultaneously while maximizing your online reach in less time.
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