Why a Heat Map Is an Underrated Tool In Your Optimization Strategy
Are you ready to figure out which area on your website gets the most attention? It’s time to start using a heat map.
Read More
Category: Marketing
How to Spend a Marketing Budget Wisely in 2020
In this article, we will outline how small business owners can learn to spend their marketing budget in their business in 2020 and beyond.
Read More
Call-to-Action Buttons: The 8 Golden Rules of CTAs
The call-to-action (CTA) buttons on your website drive users toward the objective of the page. Here are eight golden rules to follow to improve yours.
Read More
How to Use Outdoor Business Signage to Boost Your Business
For any business, custom advertising is a good choice. Here are three reasons why you should invest in outdoor business signage for your business.
Read More
Emotional Marketing: 5 Marketing Tools to Help You Make an Emotional Impact
The benefits of emotional marketing are too numerous to ignore. The following five tools must be included in your strategy when targeting emotions.
Read More
5 Reasons Why Your PPC Campaign is Failing
Pay-per-click advertising doesn’t always work for every business right out of the gate. Let’s consider five reasons why your PPC campaign is failing.
Read More
Shopify SEO: A Detailed 5-Step Guide to a Perfect Online Store
SEO is necessary for ranking in search engines, reaching more customers and making more sales. This guide will help you conduct Shopify SEO for your store.
Read More
Call-Only Campaigns: Next-Level Tips to Get More Quality Calls
Call-only campaigns are mobile ads run by Google that allow potential customers to call a business directly from an ad rather than visiting a landing page.
Read More
The Importance of Planning for Accurate Lead Times in Printing
While it may seem hard to avoid hectic schedules, the lomger the printing lead times you can give the printer, the happier you will be with the results.
Read More
What Is Retargeting and Why Is It Essential for Business Growth?
What is retargeting? It is a very precise type of online advertising that gives you a chance to reach customers who are already familiar with your brand.
Read More
5 Actionable Tips to Help You Start Using Explainer Videos in Your Business
How can you create an explainer video that helps your business? Here are five actionable tips to use explainer videos in the best possible way.
Read More
Market Segmentation: The Most Important Part of Market Research
Market segmentation will help you divide the target market into approachable groups so that you can understand your target audience better.
Read More
7 Benefits of Market Research for Small and Medium Businesses
Market research is a tool that can be the solution to the challenges faced by many businesses. Here are some of the benefits of market research.
Read More
3 Ways Non-Profits Can Use AI to Boost Marketing Performance
For non-profit organizations ready to improve marketing performance, here’s a list of three ways your non-profit can start using AI today.
Read More
How Creating and Using Buyer Personas Can Help Your Small Business
Creating buyer personas is an essential marketing technique for small business. Here are the ways buyer personas can help your small business.
Read More
The Small Business Bonfire is a collaborative community for entrepreneurs that provides actionable business resources, tips and tools you can use immediately to help your small business succeed.
