How to Promote Yourself without Being a Jerk
Self-promotion doesn't have to be icky. Here are a few ways to toot your own horn, and get others to help you…
Marketing
Three More Ways to Tell Everyone What You Do
Stacey tells us how she gets out the word about her business to the people she sees and interacts with every day.
What We Learned from the NYT Small Business Summit
A recap of lessons learned from our participation in the NYT Small Business Summit.
Using Traditional Media to Help Build Your Small Business
Stacey tells us how small businesses can connect with traditional media outlets to promote their businesses and their brands.
Marketing: It’s Just Like Dating! No, Really…
Allison explains how marketing is like dating. The goal during the dating stage is to see if your values are a match…
Sample Marketing Plan Template
A one-page sample marketing plan template with targeted questions to help you fill in each section, as well as links to more…
Marketing Plan Basics for Small Business
Emily explains the importance of a marketing plan for small businesses, and provides an overview of some of the data your marketing…
What Five Guys In Kilts Can Teach You About Branding
Simon tells us how five guys in kilts made a splash at SXSW this year, and what small business owners can learn…
14 Ways to Get Your Direct Mail Opened
Is your direct mail getting opened? Jason lists 14 direct mail tips to help your mail stand out from the crowd.
Small Business Mobile Marketing Checklist
There are many benefits of mobile marketing for small business. Emily lists some activities to get you started with mobile marketing for…
Swipe File: Customer Welcome Letter
Jason demonstrates the power of a welcome letter, and gives you a great one to add to your marketing swipe file.
7 Ways to Enhance Your Direct Mail Campaign
Direct mail can be a powerful way to promote your small business. Emily shares seven ways to enhance your next direct mail…
Put Out a Sign and They Will Come
Sidewalk signs are an easy way for brick and mortar shops to bring in foot traffic. Jason shows us how one shop…
Bad Marketing is Everywhere
You can find examples of bad marketing everywhere. Jason shows one and has a few suggestions on how you can make bad…