Pretty much everyone agrees that in order to be competitive in today’s online world, your small business needs a social media presence.…
LinkedIn Company pages are an inexpensive way for smaller companies to increase their visibility online. Follow these guidelines as you get started.
Emily tells us why it makes sense to create a social media budget and describes some smart activities that you can consider.
Emily tells us why transparency and honesty rule when it comes to small businesses using social media.
Simon urges us to consider the most important lesson to be learned from the recent Chick-Fil-A public relations situation.
Here are some helpful tips from ShortStack on how to manage your social media activity more efficiently and avoid burning out.
Trying to grow your social media networks? This guest post by Eric Stauffer provides a case study with some excellent takeaways.
Simon shares four common traps small businesses fall into when they are getting started with social media, and tells us how to…
Emily shares some must-read tips for using hashtags to promote our businesses the right way on Twitter.
Simon tells us how niche social networks can improve our social media strategies and help us find new customers.
In Emily's second part of her interview with Constant Contact's Gail Goodman, we learn about a three-step process for engagement marketing.
Simon tells us how retail businesses can make an impact by getting their customers to take and share photos of their location.
Simon shares a great example of how you can use social media to drum up local business.
Alyssa gives us five hands-on yet easy ways to engage with your fans on Facebook that won't eat up your time.