6 Things You Need to Know Before Choosing a Graphic Designer

By Kyle Courtright

No matter what phase your small business is in, chances are you will find yourself needing a graphic designer. Not only can a graphic designer create a logo for you, but they can create marketing materials, signs, banners, business cards, letterhead, websites, etc.

We know that these are important aspects of your business but how do you find someone that can deliver the results that you are looking for? Well, you’re in luck! Here’s a list of 6 things to look for when choosing a graphic designer.

1. Fit

Fit is everything. Find someone that understands your vision and gels with your communication style (more on that later).

You wouldn’t hire a kid’s basketball coach for an NBA team. Sure, it’s fundamentally the same game, but to coach an NBA team you need (a lot) more experience and knowledge. Same goes for graphic design, make sure that the fit is there.

2. Availability

If you’re looking for that “go to guy” (or gal), make sure that the designer has time to take on all of the projects you may have for them. It’s great to have a solid graphic designer on board, but if they don’t have the time for your projects, you might as well move on to someone who has the time to take on whatever work load you have.

3. Communication

Communication is huge. When choosing a graphic designer, don’t choose a designer only going off their portfolio. Talk to them, ask them questions. Get a feel for what they would be like to work with. Ask them how quickly they respond to emails, ask them if they have a preference for phone or in person meetings.

Understand the way that they communicate before hiring — it will save you a lot of time and money in the end.

4. Range

What are your needs? Just a logo? Or do you need a full branding package and some SEO work?

Choose a designer that can take on every type of project you need done. Trust me, it will make your life easier to just have one graphic designer, rather than a graphic designer, a web guy, a SEO guy and a banner guy. You have enough to do already. Find someone who has the range to meet all of your business’ design needs.

5. Turnaround

Most designers will let you know what their turnaround time is right off the bat. Unfortunately, sometimes those turnaround times won’t work with your deadline. Don’t be afraid to ask the designer if there is any way to speed up the process.

If they are willing to work with you on your timeline, that’s a pretty good sign that you’ve found a designer that’s willing to go the extra mile for their clients.

6. Reviews

When looking for a graphic designer, be sure to check out reviews online. You can check their Google listing or their website for testimonials. If there are any testimonials that list someone’s name or company, contact them and get their feedback! Taking a few minutes to check out the reviews could save you a lot of frustration and a lot of money.

Got any other little-known tips for choosing a graphic designer? Leave them in the comments below!

Subscribe to the Small Business Bonfire Newsletter
And get your free one-page marketing plan template.
Kyle Courtright
Kyle is an Albuquerque-based graphic designer, small business owner, mentor, philanthropist, and logo design geek with a genuine passion for branding small businesses and seeing them grow. He has had the opportunity to design for brands like National Parkinson Foundation, American Cancer Society and New Mexico Homeland Security. The Ultimate Small Business Guide to Logo Design and Logo Design Inspiration Generator Tool are a couple of the resources he created to help brand your small business even more effectively. He tweets and posts about practical ways to take your brand to that next level of profitability.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.