By Carol Sobers
Digital marketing has become the heart and soul of the business industry today. No brand, irrespective of how big or small it is, can survive without stepping into this digital and technological world of business promotion.
The reason why digital marketing has been so successful in establishing an unwavering presence in this field is its unbelievable ability to interact with the audience using unique, engaging and relatable content. Almost every brand today is active on social media and is vigorously uploading content relevant to its image on different social media platforms like Facebook, Twitter, Instagram, etc.
But what is the key to creating innovative promotional content every single day? Here comes the role of content aggregation.
Content Aggregation: The Secret to Success
Content aggregation is a very significant type of content marketing used by a brand to promote itself. As the name implies, content aggregation means collecting valuable information related to a specific topic from different channels, curating it and then displaying it to the target audiences. When it comes to promoting a business, this information is mostly the user-generated content which is available online.
Accumulating all the user-generated content about your brand under one roof is a great idea to get an insight into people’s perception about your brand and it also helps you to promote your business with word-of-mouth-marketing.
The Importance of Content Aggregation in Digital Marketing
Digital marketing is a very broad subject which covers multiple aspects of online brand promotion. The major platforms on which a brand can make the best use of content aggregation are websites and social media platforms. So we will now discuss how content aggregation plays an important role in growing a business through these platforms.
1. Content Aggregation Is Cost & Time Efficient
Creating unique and innovative content manually is a daunting and time-consuming task. And no business in this fast running world has enough time and resources for doing so. Therefore, automated content aggregation saves a brand or business from this hassle.
There are many software tools available using which one can aggregate the relevant content from different platforms and put them in one single frame. These tools are capable of pulling content from different channels using a hashtag or a keyword and are known as content aggregators.
Today, social media channels have become home to the most original and relatable content for a brand. Social media has become the foremost approach for everyone to look for the status of a brand. Also, the users and followers are happy to share their feedback and reviews about a brand on these social channels and are unknowingly creating unique content which can be leveraged by a brand for its marketing.
This aggregated content can be monitored, filtered and curated before getting displayed on websites or social walls. Thus, content aggregation saves time along with money which needs to be spent in hiring resources to generate unique content every single day.
2. Access to All Information Under One Roof
Since content aggregation collects data from all over the Internet, it becomes easier for the customers to get access to every required information about a specific brand under one single roof. This aggregated content, when embedded on your website, becomes a complete wall of information for your website visitors where they can check out your latest products, their usage and simultaneously their reach & acceptability by the consumers who share their experiences on different social media platforms.
This solves the purpose of effective digital marketing as the viewers are encouraged by looking at these social media posts to make a purchase from your brand based on the authentic & impressive user-generated content.
3. Increases User Engagement and Increases Sales
The main purpose of digital marketing is to engage maximum customers to your brand along with increasing your sales. Aggregated content, when displayed on different online platforms, meets both these goals.
When showcased on your official business website, it attracts more viewers to your brand by displaying the most real and authentic side of your brand through UGC. The visitors are assured that your brand is trustworthy and not chasing you just for the sake of money.
Secondly, when this content is displayed on big social media walls during an event, your brand is exposed to a much larger and global audience thus building a loyal community which is sure to be in a long term relationship with your brand. Now, when it comes to sales and monetary benefits, content aggregation stands out here as well. The more your brand looks authentic, the more is the probability of your customers to make a purchase in favor of your brand.
Recognizing all the above benefits of adopting content aggregation as a part of digital marketing, a brand can scale up its marketing operations to another level. So don’t wait any longer and upgrade your content marketing skills today!