content generation tools

8 Content Generation Tools to Start Using Today In Your Small Business

By Sunitha Sreelatha

The basis of successful content marketing is the generation of great content which the audience feels like engaging with. Content can range from simple blog posts to complicated graphics.

But generating interesting content ideas is a challenge for many digital marketers. Tight deadlines and the pressure to create engaging content can make matters worse. However, help is at hand in the form of content generating tools. These tools help in generating content ideas based on the latest trend and how the audience accepted related content ideas in the past.

Let us have a look at a few of the interesting content generation tools.

1. HubSpot

HubSpot has a content generation tool that provides you with interesting content ideas for your blog. All you have to do is enter the keyword for which you want to generate the idea, and HubSpot will provide you with five topics related to the keyword.

If you want more than five blog topic ideas, you should enter your details, and you can download it from the website.

2. BuzzSumo

BuzzSumo is a content generator and content analyzer tool. Once you provide the keyword for which you want to write the content, BuzzSumo provides you with a list of topics related to the keyword.

In addition to the topic, the app also provides the number of Facebook and Reddit engagement, and Twitter and Pinterest shares the topic is likely to generate. If you want to filter the data, then you can opt for paid plans.

3. Ubersuggest

Ubersuggest is a tool that provides both keyword and content ideas based on data from Google Suggest. Once you enter a keyword, Ubersuggest will give you keyword ideas along with the volume of search per month, the CPC (cost per click) you have to pay Google to use the keyword for an ad, and the estimated competition of the keyword.

The tool also provides the topic ideas along with a link to that topic, the estimated visit to the link, and social shares.

4. Google Alerts

Once you set up an alert for a certain keyword in Google Alerts, Google will send articles related to that keyword on a periodic basis. These articles can be taken as a base for generating fresh content ideas.

5. Feedly

Feedly is a news aggregator tool that provides you content from various sources. Once you enter the relevant keyword, Feedly will display content related to that particular keyword. You can use this content as a basis for generating new content ideas.

6. Portent’s Content Idea Generator

What makes Portent’s Content Idea Generator unique is that it provides great clickable content topics that are cool and catchy. You just have to enter the subject line, and new topics are displayed based on the subject. If you are not happy with the topic, click the button next to the search box and the tool will provide you with a new content topic.

7. Quora

Quora is not a content generating tool per se, but it can be used to develop excellent content ideas. Enter your keyword in the search box, and you will get a host of questions related to the keyword. These questions can be used as a basis for generating new content.

The main advantage of using Quora is that you can not only generate content ideas, but also market the content by replying to the specific question with a link to the content.

8. Udemy

Just like Quora, Udemy is also not a content marketing tool, but it helps in generating interesting content ideas. For this, enter the keyword on the search tab, and the site will provide with a list of courses for that particular keyword. The course topic can be taken as a basis for generating new content.

Though there are various strategies to promote your content, generating content ideas is not so easy. Using the above tools will ensure that you never run short of ideas, and your blog or website will always have something useful for your audience.

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Sunitha Sreelatha
Sunitha is a freelance content writer with experience writing content and blogs for clients in various niches. Her area of expertise includes social media, content marketing and lifestyle writing. When she's not working on her freelancing projects, she likes to pursue her hobby of jewelry making.


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  1. Hi Sunitha! This is a great post. I have found the Udemy courses to be some of the best to generate new ideas for digital and content marketing! Thanks

  2. All these content generator tools are really helpful. Hubspot is one of my favorites as it is easy to use, helping me save time, improve my content creation and make my work easier. I will probably try BuzzSumo and Ubersuggest soon.

  3. Hi Sunitha

    Really appreciated for this post. It’s really helpful specially for those who are going to start a new blog. I used hubspot, buzzsumo and google alert as well.

    Thanks and keep sharing.

  4. Good to hear from you Sunitha.
    all these content generator tools are very helpful and great. We can update our work and make new content. good work and keep it up.

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