copywriting checklist

The Definitive Copywriting Checklist

By Dave Brown

It would be an understatement to say that content marketing and copywriting services have become all the rage these days. Businesses are talking about it, freelancers are talking about it, content production agencies are talking about it – the list goes on.

Think about ways to make money online and you can practically hear the word ‘copywriting’ ringing through the air.

The art of producing great content is leading the way in terms of helping businesses boost their revenue as well as helping marketers to earn far more money than the average run of the mill marketing campaigns.

In simple words, copywriting is a booming business and it can bloom a business.

However, drafting a captivating copy that compels the reader to take the desired action is not as easy as it sounds. It takes remarkable writing skills as well some technical know-how of publishing and managing online content to produce a copy that converts.

Whether you are a content marketer or a business owner looking for ways to promote their business online, this ultimate copywriting checklist will surely come in handy.

Follow it to a T to navigate your way through the realm of words and SEO techniques and make the most of your copywriting efforts.

1. Understand Your Copy Needs

Apart from blog writing, there are several other things that you can draft copy for. These include:

  • Web pages (Homepage, About Us, Product Page, etc)
  • Email
  • Facebook posts
  • Tweets
  • Product descriptions
  • Guest posts
  • Ads
  • Sales page

If you are going for content marketing in general, it’s best to start blogging. This enables you to cover whichever topics you or your audience prefer. However, you can go for other options depending on your marketing goals and objectives.

2. Focus All Your Attention On Customers

Copywriting is basically your sales pitch that you spread out over a number of different pages and platforms. Since the main aim is to attract the prospective buyer, you need to make your customers’ likes and dislikes the core of your copy.

Write the way your customers think when buying something. This will make them say ‘this product is for me!’ And bang! They will be tempted to make a purchase then and there.

If you are unsure how to go about it, consider hiring copywriting services. Or you can also check out their own blogs for some inspiration. They usually feature some samples and top examples of copies that convert.

3. Boost Content with Relevant Media

A picture is worth a thousand words. As cliché as it may sound, it’s actually true. Images related to the content, infographics, videos and any other visual tools can greatly improve the quality of your copy. They make it look more attractive in addition to making the copy easy to understand and remember.

Moreover, if the images and videos are optimized for SEO purposes, it will significantly improve the chances of your webpage ranking higher on the search engine results page (SERPs).

Talk about hitting two birds with one stone!

4. Fill in the Meta Details

Whether you judge a book by its cover or not, Google surely judges a webpage by its meta details.

Meta tags contain a brief description of what the page is about, the meta title and relevant keywords. You might produce great content but if the meta details are missing, Google and other search engines will have a hard time locating your web page amongst a sea of others.

Remember the ol’ saying ‘the first impression is the last impression?’

The meta details are what determine the first impression of your copy because these few lines are what show up on the SERP. Put simply, the metas should be catchy enough to encourage the user to check out your website.

5. Make It a Slippery Slide

Generate the best copy that you possibly can but if a person doesn’t read it beyond the first few lines, all your efforts were in vain.

Your copy MUST motivate the reader to continue reading until the end. Period.

While the title, heading, and subheadings play an important role in gaining the reader’s attention, every paragraph or sentence for that matter is crucial to maintaining their interest.

In other words, your copy should be generated according to a model that expert copywriters refer to as the ‘slippery slide.’

Starting at the top, your headline should lure a reader in. The first sentence should pique their interest to read the next one, then the next and so on. It should all flow so smoothly that the reader effortlessly reaches the end and also takes the desired action. They should leave your webpage feeling pleased and satisfied like a child enjoys sliding down a slippery slide.

6. Remember the AIDA Formula

Attention. Interest. Desire. Action.

Keep the AIDA formula in mind and you can easily follow the slippery slide criteria discussed above.

7. Get Started…or Get a Writer

Generating the perfect copy will seem overwhelming until you start writing. So put the pen to paper and get started.

However, if you still face any difficulty or feel like you don’t have an attractive and actionable copy even after writing and rewriting the content about twenty times, there’s no need to pull your hair.

You can always seek help from professional copywriters who are helping small and large businesses perform better by boosting their sales through convincing copies that persuade the user to buy their goods and services. Or if you need a lot of fun and engaging copies in a relatively shorter period of time, you can consider hiring a good copywriting service instead.

Featured photo credit: Depositphotos
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Dave Brown
Dave is a passionate copywriter who has mastered the art of producing content that attracts, clicks and converts. He works at one of the leading web copywriting services in town.

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