By Alyssa Gregory
This post is a collection of my favorite rut-busting ideas. It was inspired by the Office Depot Business Solutions Center, and is a sponsored post for Socialstars #GearLove.
When you’ve been in business for a long time — and things are going well — it’s easy to get into a rut. You may get bored; you may be unmotivated; you may start to lose your passion. However it happens, you may end up feeling trapped and unable to break through. This happened to me at about the 7-year mark of my business. What had been full steam ahead and a completely satisfying journey for years started to feel a bit ho hum.
Part of the problem for me was that I was successfully disengaging myself from the day-to-day operations of the business. Which was wonderful in many ways, but it also made me feel completely disconnected.
To get out of my rut, I made a list of ways I could inject new life into my business. Here are some of the things I considered.
- Revamp your products and services: Whether you launch a new product, or eliminate a less-than-successful one, changing up your product or service line can bring in renewed energy.
- Create a niche: Instead of being a generalist, consider narrowing your target audience by focusing on a specialized niche.
- Shake up your marketing: If you have been marketing your business the same way for years, now may be the time to do a marketing assessment or try a new marketing technique.
- Recreate your brand: Consider refreshing your brand with a logo redesign or new website.
- Improve your team: Evaluate your employees and create a better hiring process that will improve the strength of your team.
- Change your pricing structure: If your rut is due to slowing sales, adjust your pricing. And this doesn’t necessarily mean a price reduction (you can have as much success by raising your prices).
- Develop a content strategy: From improving your blog, to creating more shareable content, to incorporating better SEO techniques, a content strategy can rejuvenate your business.
- Get out of the office: A new perspective can come from simply changing your scenery. Load up your mobile device with a few mobile working apps and hit the road.
- Improve your company culture: Low morale can drive a business into the ground. Take some time to improve your company culture and make your employees feel valued.
- Commit to ending complacency: Is your rut the result of becoming complacent in your business? If so, take these actions to end complacency and get your mojo back.
- Get inspired: Look for inspiration from those who came before you and have experienced great success.
When you start thinking about it, there are probably hundreds of ways you can revitalize your business. It just takes an open mind and a willingness to change. I truly believe that change is a good thing, and even if you don’t consider yourself completely in a rut, you may find you have a renewed perspective by incorporating one or two of these things in your small business.
Have you been in a rut? How did you break free?