By Robert Kubaiko
Explainer videos have become popular additions to homepages all over the world wide web, but what are their advantages, and why should you have one on your website?
Having a video on your website landing page is very important. It allows you to build a connection with your audience and explain your services in a more engaging way. In this article, we will provide tips that will help you create explainer videos that connect with your audience, promote your services, and inspire your visitors to take action.
What Is an Explainer Video?
An explainer video is typically a short video, most often featuring catchy animations. The primary purpose of an explainer video is to engage your visitors and catch their attention during the first few seconds of their landing on your site.
The video should quickly sum up your brand ideology and deliver the main benefits the visitor will enjoy by choosing to do business with your company. In many regards, the explainer video is the internet’s version of the elevator pitch.
A well-crafted explainer video is accommodating to people’s increasingly short attention spans by getting to the point quickly, and almost always includes a clear call to action.
Here are just a few of the main advantages of having an explainer video on your site:
- They give your website an SEO boost
- People are more likely to convert after watching a video
- It’s sometimes easier to explain something by doing and showing
- People retain more information from videos
- Explainer videos are easily shareable and more likely to be shared
We will go into more detail about each of the above points throughout the rest of this article.
Explainer Videos Improve SEO
The Google algorithm uses the time spent on a website as a metric for judging a user’s experience. If a visitor spends more time on your site than those of your competitors, then it indicates to Google that your page is supplying the most relevant answer to a given search query.
Your prospects are more likely to watch a video than they are to scroll through pages of text. The more time they spend on your site, the more likely it is that Google will favor your page in the search results.
People Are More Likely to Buy After Viewing a Video
Neil Patel has a few compelling statistics which should make you give serious consideration about having an explainer video on your web page. Video now appears in 70% of the top search listings, and the conversion rate for viewers after watching a product video lies between 64 and 85%.
You can use your explainer videos to monitor interest in your products and services. You have always been able to tally a sales count, but an explainer video gives you more data about interest in a product via way of the view count.
Of course, you can also use your video data to explore the reasons why a popular video may not be achieving as many conversions as you hoped. The more data you can collect about how well-received your products and services are, the better you can tailor an effective marketing solution.
Showing and Telling Can be More Productive Than Text
Sometimes it’s easier to show someone how something works through a short video, rather than force them to wade through a lengthy article with images. If your goal is to demo software and your viewer is on a mobile device, they may have trouble seeing detail in the images.
An explainer video makes it easy for the prospect to see what’s happening, and they will get the idea much quicker than if they were reading.
A video is a better tool for creating an emotional connection if you are showcasing the potential benefits the visitor will receive when dealing with your business. They can see there is a real person behind the organization. The video starts off the new relationship on an excellent footing before they visit in person, pick up the phone, or click through to your offer.
People Retain More Information from a Video
The average person will retain 10 percent of what they hear but will come away from a video with 50% better recall about what they have just seen.
Explainer Videos are Easily Shareable
People are more likely to share a video of something they like more than a static page of text. You can also take advantage of the massive amounts of traffic on YouTube to bring in more traffic to your website.
YouTube is the second largest search engine, which means people are going there to find videos directly, rather than going through Google’s search engine. By having your videos posted on the video sites, you are ensuring your explainer video will be discovered by a wider audience.
You can also post your explainer videos on Facebook and Twitter to increase exposure with your followers, attract new leads, and build your number of followers.