By Ava Jones

Are you ready to figure out which area on your website gets the most attention? It’s time to explore a heat map that colorfully shows the most engaging content scattered in different places on your web page.

What is a heat map in marketing?

Heat map is a buzzword you have probably heard from your fellow marketers or other online small business owners. But what does it have to do with your optimization strategy? The main thing about a heat map is how it effectively deals with measuring visitor’s interaction with a web page on your website.

The data collected from the visitor’s mouse movements on the site is depicted by colors. Heat maps help you understand your subscriber’s behavior when they open a new tab in their browsers and explore the brand’s website.

This may remind you of the map you saw during your Geography class representing climate rates in various continents. The hotter the area was, the darker the color, right? This rule of thumb works in the same venue when it comes to marketing strategies. You can compare the main areas with a great number of activities just by looking at the shine light on the website. Indeed, it is much simpler to understand how it makes a report when you see it visually, so look at the attached map below.

Source

What are the most common benefits of heat maps?

Now, it is time to discuss the advantages that are often underestimated by entrepreneurs and marketing specialists.

1. Business Metrics

As soon as the mapping is set up, you will have access to accurate data on what parts of your are getting interaction and what needs improvement. In fact, it provides you with a far-sighted approach to reveal the dead areas degrading your brand’s image so you can replace them with more lively areas creating better use of space.

2. User Experience

When you know there is room for improvement, it is much easier to adjust the functionality and optimization of your business strategy. Visitors do not have time to explore a raw website generating no attention. Knowing that, you can automatically shape up the elements of your web page so people are more likely to click.

3. Product Sales

Along with that, this digital tool can give you more insights on sales and products or services click-through rates. By using heat maps you can compose a page that is set up to get more clicks. Then, you will clearly identify what products placement is the most catchy and valuable to your audience.

4. Link Performance

As a marketer, you are always concerned about performance of each and every link. The good news is that heat maps can pinpoint what links are grabbing your viewers’ interest so you can eliminate the rest. If you really want your blog to succeed, you should never underestimate how heat maps can help you optimize.

5. Advertisement Tracker

One more advantage is how a heat map can spot increasingly spammy and promotional ads. In the pursuit of gaining a better return rate from the investments in your website, you might be inclined to overdo promotions. This may be considered spam and can work against you. Utilizing heat maps will let you avoid this and restructure your ads accordingly.

Why are heat maps so underrated?

Many experienced sales directors and market research analysts turn a blind eye to heat maps because Google Analytic seemingly provides more data. And, undoubtedly, it is more difficult to use a unique mechanism like maps when there is a common tool everyone has access to.

But imagine how remarkable would your business performance could become if you added one more tool to your optimization plan. If you are seeking ways to improve your marketing optimization strategy, try heat maps. Explore this list of heat map tools to get started.

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