How a Ghostwriter Can Save Your Small Business

By Susan Guillory

You know that content marketing is important, but you simply don’t have the time or skills to do it well for your business. Don’t give up on using content as a marketing strategy; there is another option you should consider.

Hiring a ghostwriter is one way to have content that attracts new customers to your business without you having to write it.

Why Ghostwriters Rock

As Emily Suess says in this post: it’s a good idea to “outsource jobs that are outside your area of expertise.

If you’re willing to outsource your accounting or payroll, you should be willing to outsource your writing, I say. It’s simply not worth the effort to spend hours on writing a blog post when you could put your attention to where your strengths lie, such as in growing your business.

Ghostwriters have the professional experience to create content that will attract your target market. Find one who knows your industry well, and you’re off to the races. They write the content, and you get the credit, since the content will be published under your name.

What Can Be Ghostwritten?

Essentially anything that could be published under your name is fair game. That includes:

  • Blog posts
  • Ebooks
  • Published books
  • Whitepapers
  • Articles

Can a Ghostwriter Really Capture Your Voice?

This is a question I get a lot, and the answer is yes. If you hire an experienced ghostwriter, she will observe how you speak and your preferred writing style (formal? casual?). It may take some feedback from you to hone it, but before long, she will have mastered the tone and voice you want.

How Do Ghostwriters Work?

Typically, you let the writer know the scope of the project. Do you want a single blog post? A series? A book? Whatever information and guidance you have on the project will help her. She may create an outline for you to review. Feedback is a good thing, so keep it coming. And if you’re not happy, let her know what you want changed specifically.

Ghostwriters Enable You to Do More

Suddenly, the sky’s the limit. Do you want to write a book (without having to write it)? It’s a great strategy to establish yourself as a thought leader. Are you interested in guest blogging on different channels? Working with a ghostwriter will permit you to do that and more.

Having the right writing partner can help you push farther faster with your marketing, without the headache of struggling to find the words yourself.

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Susan Guillory
Susan Guillory is the President of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management. She's written three business books, including How to Get More Customers With Press Releases, and frequently blogs about small business and marketing on sites.


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  1. Don’t forget about the passive income avenues a great deal of us ghostwriters can provide after completing works for our clients:
    – Provide platforms, resources & contacts clients can utilize to promote & sell their books
    – Act as a personal guide to clients wishing to get into the Amazon Kindle space, as well as provide the most economical means for them to get into the physical print book space
    – Research & craft content for business mastermind groups to further leverage thought leadership
    – Etc, etc, etc…

    The wonders we work are as amazing as our clients! Thanks so much for this post. :-)

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