By Tripti Rai
Remember the time when kids used to say they want to become doctors, teachers, astronauts, and engineers? Well, those days may be over. Today’s hottest trend is to become appreneurs — entrepreneurs who run mobile application development companies.
With the dramatic growth in the app ecosystem, more and more individuals and brands are interested in developing their own mobile apps and establishing app empires. If you are one of them, you must be going through a roller coaster of feelings. Lots of thoughts might be occupying your mind. You might be perplexed where to begin. If so, you are at the right place.
This article will give you a glimpse of everything you need to know before stepping into the world of appreneurship. So, are you are ready to dive in?
The very first question that arises in everyone’s mind is: Can I become an appreneur? Am I eligible for establishing an app empire? Gladly, anyone can become an appreneur. From teenagers to more seasoned adults, all can try their luck in the mobile market and earn hefty profits.
The next question in everyone’s head is: How can I become an appreneur? What does it take to build an app empire?
Becoming an appreneur doesn’t require you to be an expert at coding. You can get the coding work done by recruiting a team of proficient and experienced mobile app developers who could turn your vision into reality and cater to the needs of your target audience with exceptional mobile app development services. However, there are a few things that you need to master upon to become a successful appreneurs.
Know App Stores Inside Out
For rising like a star in the app market, you should have a strong knowledge of popular app stores, like Google Play Store and Apple App Store. Study about the benefits of mobile applications and app stores to both developers and end users. Get in-depth knowledge of the different app and game categories. Understand how app stores work and what are their crucial elements. Learn about app store optimization (ASO). Analyze the trending categories, apps, and publishers to decide which type of app you will launch.
The app store might seem lucrative to all, but there’s a darker side as well. Get acquainted with the app market competition and other challenges that app developers and users face. Study, not only the popular apps, but also the apps with the lowest traffic. Read the success stories of top app development companies as well as startups that failed. By analyzing the differences between two, figure out what mistakes you should avoid during mobile application development.
When you have a clear idea of what not to do, it will be easier for you to build a blueprint of your app empire.
Frame Your Unique Idea
Once you have gained a strong knowledge of the app market, determine your niche market, identify the pain points of your target audience and frame an idea accordingly. Plan all the features, technologies and goals associated with the mobile application. When done, you can begin with the development part. As already said, you can either learn app development (which is a time-consuming task) or can hire the top mobility experts while focusing on marketing and data analysis.
Focus on One Factor
While prototyping your mobile app idea, make it certain that you do not add too many features into your app. If you have researched the market well, you should have realized that the most successful apps were those who offered one single feature/functionality to users in the beginning and add more with time. Instead of flooding your application with features that make it cumbersome for end users, you need to consider one issue for which they are desperately looking for a solution.
A simple and engaging app layout will also cut down the resource requirement, the time required for mobile application development as well as increase the chances of success.
Decide On a Monetization Strategy
No doubt the mobile app development business is one of the trickiest businesses. Here, some apps might be enjoying millions of downloads, but not enough revenue. While other are making expected revenue from fewer active users. So, understand the advantages and disadvantages of all the monetization models top app development companies adopt, such as freemium model, in-app ads, paid and in-app purchase. And determine your monetization strategy wisely.
Invest in the Right Tools
Do extensive research and choose the best tools and technique for building your app. Also, select the best tools for market research, data analysis, ASO marketing, performance evaluation and other related activities. Make it certain that you not only build an engaging app but also test it well and launch at the right time.
Many appreneurs put all their efforts and money into creating a fantastic app. It’s good, but you should consider promoting your app as well. No matter how revolutionary your app is, if you do not tell people, they will never come to know about it. In other words, you need to create awareness about your mobile application and build an interest among the users.
As per the successful mobile app development companies, it is better to begin promoting your app from the first day. This helps in gaining useful insights and building a user-centric app. Besides, it makes the user feel connected throughout and increase the chances of app success.
When it comes to mobile app marketing, never underestimate the potential of ASO marketing. Do keyword research and make an SEO-based app store page. Invest in social media marketing, content marketing and other such marketing strategies.
Update, Update and Update
Launching an app successfully does not guarantee expected revenue and goals. You need to keep an eye on users’ responses and changing market needs, and update your application accordingly. The more well-maintained your app is, the more time it will remain in the market. So, do not forget your app once launched in the market, nurture it from time to time.
Following these app steps religiously does not guarantee your success. You might fail to get into the list of best mobile application development companies. Don’t lose hope. Remain calm and make a fresh start with a better approach. Learn from your mistakes and build a better strategy to rise in the market. Keep on trying. You will surely succeed one day, if not today.
Photo credit: Smartphone nerd from lassedesignen/Shutterstock