Customers are the lifeline of your business because they are the ones who buy and use your products. In other words, they give your business meaning.

But sometimes it seems a bit too difficult to increase the number of those VIP customers. You may have a regular stream of visitors, but still are having trouble converting them into paying customers.

It’s possible that the issue lies in your marketing tactics, product, or offer. Or maybe you aren’t doing enough to emphasize and reward loyalty. So, let’s take a look and see what you can do to improve that.

Think membership

Real loyalty is emotional and it makes customers feel like they’re part of an exclusive membership group, leading them to become loyal subscribers or participants in consumer networks. People enjoy being a member of a club and feel less worthy if they aren’t.

That is why you absolutely need a good membership strategy to build a base of loyal customers that will always be there for your brand.

A good membership strategy is:

  1. Member-centric – everything you post and sell has to be relevant and trendy.
  2. A year-round strategy – you should work on it constantly
  3. Valuable to its members – you need to do as much as possible to make them feel different from the rest of your customers
  4. Always measured – regularly measure your progress and make adjustments when necessary

If you have a WordPress website, you can add and change members using a simple WordPress membership management plugin. A good plugin of this kind should be easy to install, use tag-based permission to handle access, allow you to schedule content posts, and have a two-way integration with your CRM.

Take advantage of social media

social media apps

Image by Thomas Ulrich from Pixabay

There’s no denying that social media platforms have grown enough to become the most powerful weapons marketers can use to promote their businesses. Millions and millions of users worldwide prove this every single day.

This means that your business has to be on social media platforms where its target audience is. These platforms often include Instagram, Facebook, Twitter, and LinkedIn.

But, what should you post on your pages?

First of all, you need to tell an interesting story. Think beyond the things and services you sell to attract an audience’s attention on social media.

You don’t just sell a cleaning instrument when you sell vacuums, for example. Your vacuums thoroughly clean carpets, rugs, and furniture allowing clients to feel more at ease in their homes and confidently invite guests.

The content you provide on social media should depict a life that customers desire to live, with your product or service playing a supporting role.

On top of that, you need to be constantly present on social media platforms. Maintaining social media accounts can be difficult, especially for a small company, but having a continuous insight into your audience’s online activities can be beneficial.

Last but not least, if your products can be used to create interesting video content, definitely start marketing on TikTok. This platform is all about short, engaging, and fun videos. So, if you have a younger audience and products that can be used for video content, go for it.

And in case you aren’t sure how you should go on about TikTok, seek help from a good TikTok ads agency. The experts will know how to best promote your company on TikTok.

Join forums

a laptop and a cup of coffee

Image by Free Photos from Pixabay

Get to know where your audience members hang out on the internet or in real life before you start thinking about content themes. Participate in the communities in which your customers participate. Take notes on subjects that interest them, strike up conversations with them, and ask questions to learn more about their needs and interests so you may further develop those personas.

More importantly, offer value. Wherever you can, share your knowledge. 

Make it a practice to visit these communities and form connections. This is where you’ll meet bloggers who want you to contribute to their blog by writing a guest post or two.

Exclusivity

You’re effectively building buy-in and guaranteeing that the content you’re providing is genuinely beneficial to them when you seek feedback on it from your actual audience. You’re also making them feel important and valued.

Start small when asking for comments. Reach out to a small group of people one-on-one. Explain that you’re simply looking for input from a few people to measure their interest and make sure it’s something meaningful or useful.

Then thank them for their assistance. This generates a sense of belonging and personalization that many businesses don’t strive to attain these days.

Content engagement is more important than content exposure

Marketers have been prioritizing the wrong KPIs for years. They were primarily concerned with increasing site traffic, although this often came at the expense of engagement.

Until Google altered its algorithms, they frequently employed keyword-stuffed SEO headlines to boost their organic search traffic. Unfortunately, many people still continue to use clickbait titles, and while this may increase traffic, keep in mind that it also reduces visitor engagement and trust.

Check to see if your material is genuinely engaging for your audience.

Attract them with a promise of value and follow through 100% of the time. Create captivating content that speaks to your target demographic’s specific demands.

Final words

Trust is an important part of any relationship. Businesses and their consumers are no exception. Try to implement the tips you have just read about to build a bigger and more loyal following that will always be there for your business.