By Bernadine Racoma
This post is sponsored by Roller Banners UK, delivering roller banners and exhibition stands on time, at low prices and to the highest quality.
With the tight competition in the business world today, breaking into a market can be very difficult. You have to make sure that your marketing materials stand out, so people will remember your product or services. In a sea of print ads in magazines, newspapers, or billboards, people usually cannot select what their eyes land on. But they get to select what their brains will remember. Here are some tips to remember to make sure your printed ad will not go unnoticed.
Go Big and Go Bold
Choose a font that is legible, easily recognisable, and visible from afar. Generally, a bold typeface is clearer and more impactful compared to cursive-like fonts which can sometimes be difficult to decipher, especially if badly placed. Your objective is for your brand to be recognised almost instantaneously.
White Space Is Good Space
The eyes are more drawn to blank space as opposed to space that is stuffed with too many words. If the eyes see cramped space on the ad, the viewer may not even bother reading it. Remember that you are also making advertisements for the busy eye, and people did not intend to read your material when they bought the magazine or newspaper where your advertisement is. Three seconds is all it should take for your ad to be remembered, so make good use of the space you have.
Choose Colours Wisely
As a rule of thumb, light-coloured text should be placed on a dark background, and vice versa. It is also highly helpful that you are at least familiar with the psychology of colours and their effect on the viewer. For instance, you may use calming colours such as blue or grey for more professional ads, while yellow or red usually elicit dynamism and energy. When it comes to magazine, newspaper, or banner printing, make sure that the quality of material used will produce the same colours of your print ad as they were during the editing phase on your computer.
Make Them Visual
Make use of graphics, illustrations, pictures, and shapes. You can even go as far as using the words to form a certain shape. Also, make it a point that your words and the photos you incorporate in your ad are coherent or complement each other and are not a source of confusion.
Know the Trends
And try to incorporate them in your ad if you can. Trends exist for a reason – and that is because the general public uses them or talks about them. Witty, humorous slogans or hashtags are a good way to catch attention. Capitalise on existing trends so that your ad is likely to be noticed or can be easily recognised.
Know Your Target Niche
More important than knowing the trends, you must first identify the type of customers you want patronising your product. Your advertisement should cater to your customers’ needs. Make your material appropriate to the age group, gender, or race of your target market. Conducting informal surveys can be a good way to know and understand your customers’ preferences.
Keep these tips in mind the next time you attempt to create a catchy ad, and you are sure to capture your target market’s attention.