By Matt Zajechowski

Content marketing is often a fine balancing act between creating content that is worth sharing but also trustworthy. And it turns out that customers want good content to share. Huffington Post found that 9 out of 10 consumers want brands to share content online. The key is to making sure the content is not overly promotional. Insights In Marketing has put together a very useful infographic and guide that covers how to create content that is trustworthy.

How to Create Content That Is Trustworthy and Shareable via Insights in Marketing