How to Scratch the Seven-Year Itch

This week marks the seventh anniversary of my company, avertua, and I’d be lying if I said I wasn’t feeling a twinge of the seven-year itch. Don’t get me wrong; I love my company, my team, my clients and my work. But at the same time, it also feels like the perfect time to shake things up a bit.

Part of the itch is that I have been disengaging myself from the day-to-day operations of my business for a couple of years now, and this has given me a new perspective on the company. With that new perspective, I see many new paths the business can take that will allow us to strengthen relationships with current clients, help more small business owners, and provide the most well-rounded collaborative services possible.

While nothing has been officially put into place yet, I thought a fitting post to celebrate our seven-year anniversary would be a list of some of the way you can inject new life into a business that is celebrating seven years, 25 years or even six months. Here are some itch-scratching things you can do:

  • Diversify your products or services
  • Scale down your products or services
  • Niche down to a smaller target audience
  • Try a new marketing technique
  • Redesign your website
  • Add a business blog
  • Increase your rates
  • Change your pricing structure
  • Change your entire business model
  • Solidify (or build) a team
  • Delegate more
  • Delegate less
  • Join forces with a colleague (or a competitor)
  • Set new goals
  • Redefine your ideal client
  • Try a new app, tool or service to improve your productivity
  • Create new standards and document them

When you start thinking about it, there are probably hundreds of ways you can revitalize your business. It just takes an open mind and a willingness to change. I believe that change is a good thing, and for me, seven years seems like a darn good time to make some changes, so more on this to come.

Have you celebrated a business anniversary and/or changed up something in your business lately? Tell me what you did and how it worked out.

Image credit: johnnyberg

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Alyssa Gregory
Alyssa is a digital strategist, content marketer, freelance writer and founder of the Small Business Bonfire. She's a team player, a team builder and not a bad leader, either. You can often find her on various social networks looking for remarkable people to collaborate with.

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