By Milica Kostic
Marketing, by definition, is made to attract customers. With that in mind, it’s clear that there’s no one-size-fits-all method to satisfy all industries, companies, and customers.
Different industries need to use strategies that are suitable for them and their clients. The automobile industry can’t use the same tactics as the ecommerce business, for example. Sure, both industries can use the same mediums, but a different approach is needed.
In this article, we’ll talk more about why Instagram is the ultimate platform for fashion brands and their products. If you’re a part of this industry, continue reading to learn more about this.
Some Facts About Instagram
Instagram is one of the biggest social platforms in the world. With more than a billion active users, it goes hand in hand with internet giants like Facebook and YouTube.
Instagram statistics also say that 96% of the US fashion brands have an Instagram account and use this platform to present their products. This number cannot be ignored.
However, having an account and posting pictures of products is not enough if the brand has no followers. Getting them is not easy, though. That is why marketers use many different strategies to attract customers. Here are some of them that prove why Instagram is fantastic for fashion brands.
Research shows that people don’t trust traditional marketing. Almost 70% of people say they don’t trust ads, and another 58% say that they don’t trust brands until they see someone wearing a particular item.
That explains why influencers are so important. They are perceived by the public as ordinary people, just like them. Influencers spend most of their time online and create an illusion that they are just like everybody else. Posting pictures and videos where they use a particular product is a perfect way to promote any brand.
It doesn’t matter what kind of product you want to promote—influencers can sell almost anything.
Using Pictures and Videos
When you’re selling clothes, providing information about how a shirt was made, which materials were used, how long it’ll last, is not enough to impress your audience.
Instead, hiring a professional photographer and doing a top-notch photoshoot with a beautiful model is a completely different story. Publishing those pictures will do a much better job because people want to see that your products are perfect.
Videos can help your content go viral. It’s proven that videos get more shares and generate more leads than any other content. Also, people comment more on videos than photos.
A great way to become relevant and make people trust your brand is to post photos taken by users. Just like we said above, people trust their friends, family members, colleagues, neighbors, complete strangers on the street, but they don’t trust you as a company.
So, if that’s the case, why not take advantage of the user-generated content. There are more examples of big companies doing this. For example, Aritzia, a Canadian brand, has almost 875,000 followers and often reposts photos taken by its clients, using the hashtag #myaritzia.
That is a great way to make your customers interested in your products and raise awareness of your brand. At the same time, the company both advertises its brand and shows that ordinary people are satisfied with the clothes they purchased.
There are lots of reasons why fashion brands love Instagram and why they can benefit from using it. The points above explain why fashion companies can’t get enough of Instagram marketing strategies.
Running a fashion company in today’s world where the competition is fierce is not easy. Understanding how marketing finds its way to customers is essential. When it comes to fashion, Instagram will probably remain the number one choice because it’s a perfect platform where brands and customers come together.
What is most important for this social network is that it will continue to grow in the US. Building an international brand also has a bright future. It’s becoming huge in India and Brazil, where, according to Statista, both countries have around 80 million users and growing. Get on the Insta train, and be sure your fashion brand will become huge.