business love

How Do I Love My Business? Let Me Count the Ways

By Susan Guillory

This month, celebrate your best Valentine: your business. It supports your passions, lets you do what you love, and helps you live the life you want to. Here’s how I profess my love for my marketing company.

1. I love you for the diversity you bring.

What’s so exciting about running my own business is that I never know what the day will bring. A client I worked with five years ago might pop up, looking for some assistance. I might meet someone who inspires me to try new things. Every day is exciting and keeps me on my toes.

2. I love you for making me a better business person.

When you’re an employee, you might strive to improve your skills so that you qualify for a promotion. But as a business owner, there’s really nowhere upward to climb. Still, I’d argue that entrepreneurs are more driven than employees often, and will compete with themselves to be better. I pride myself on continually stepping up my game.

3. I love you for giving me flexibility.

When things are slow at work, I’ll take off early and enjoy my afternoon. I can do my grocery shopping midweek rather than competing with everyone else on the weekend. I am so grateful for the flexibility in my schedule that running a business brings.

4. I love you for your unlimited financial potential.

To be fair, I’m not making millions. But I know that the sky’s the limit if I am willing to put in the time. I’m not capped with my salary, the way I would be as an employee. Every year, my business does slightly better. Looking back at where I started, I’m pleased at our financial growth.

5. I love you for bringing me cool clients.

I’m lucky in that I work with some pretty amazing small business owners. I truly love their stories and getting to know them, as well as helping them grow. Not everyone is fortunate enough to work with awesome people like me.

6. I love you for giving me a story.

When people ask what I do, I love telling them that I’m an entrepreneur. That usually leads to the story of how I ended up being one, which is fun to tell. But the story continues. Every day adds a chapter to my fairytale entrepreneur story.

7. I love you for keeping me on top of my industry.

Because I work in an industry that is heavily influenced by technology, the landscape is always changing. If I want to stay on top of it, I have to be tapped into what’s happening. So my business helps keep me sharp about the latest innovations in marketing. And I enjoy that.

8. I love you for letting me share my knowledge.

What’s great about absorbing all of that information is that I can then share it through my published content around the web. Not only do I help others with what I’ve learned, but I also show my thought leadership, which often attracts new clientele.

9. I love you for taking me to interesting places.

In the last 10 years of running my content marketing firm, I have written books, given presentations, and met amazing people. I love it when my business takes me in a direction I didn’t anticipate. It all adds to my skillset.

10. I love you for giving me a reason to smile each day.

An employee may or may not love what she does. I do. So every morning, I’m eager to sit down at my desk and start working, to see what the day brings.

What do you love about your business?

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Susan Guillory
Susan Guillory is the President of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management. She's written three business books, including How to Get More Customers With Press Releases, and frequently blogs about small business and marketing on sites including Forbes, AllBusiness, The Marketing Eggspert Blog, and Tweak Your Biz. Follow her on Twitter @eggmarketing.

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