Customers are vital in order to keep a business going. No matter the line of work you are in, your company needs an audience that is interested in what you are offering. Both new and old businesses need effective marketing tactics that will help them reach their target audience. If you are looking for some impressive methods, read on to learn how you can improve your customer reach.

1. Implementing Social Media Marketing

Once you’ve done some market research and familiarized yourself a bit more with your audience, you should be aware of which social media platforms they frequent the most. With that in mind, you can start creating your social media marketing strategy. So, whether you want to focus on Facebook, Instagram, or Twitter, you should develop a social media calendar. This will help you reach the desired audience with targeted posts and optimal timing. When it comes to social media, it’s vital that you are consistent and that you keep track of your results. Tracking various metrics allows you to adjust your approach if you see that something isn’t working.

2. Not Overlooking Email Marketing

With the rise of social media marketing, many business owners have disregarded email marketing. You should not let that happen to you, so implement some actionable email marketing tips to engage your audience. Start building your email list; ask people to subscribe to your newsletter when they visit your website. You can also ask for their email address when they visit your brick-and-mortar store. Once you have their email, you can create a long-term plan that will increase your website traffic. Send regular emails with news about sales and promotions. And don’t forget to include call-to-action buttons that will make conversion much easier.

3. Incorporating Offline Methods

Just like you cannot overlook the importance of email marketing when it comes to marketing tactics; you also cannot neglect the potential of various traditional methods. For instance, promoting your business on billboards around town can get you a lot of attention, especially if you pick the right spots. Then, you can use pull up banners that are easy to set up regardless of where you are and promote your company even when on the go. Finally, you can also make the most of TV, radio, and newspaper ads as there are still many people that are not online and these are their main sources of information.

4. Relying on Point-of-Purchase Marketing

In case you have a physical location, you can also make the most of point-of-purchase or POP marketing.  This approach means that you will focus on those potential customers that are already in your store and ready to make a purchase. There are many ways how you can inspire impulse purchases. One of them is making the most of your visual merchandise and creating an inviting window display. Grouping items together can also encourage a bigger purchase as can offering various coupons and emphasizing which items are on sale.

5. Hosting Events that Cater to Your Audience

Another way how you can attract clients is by organizing various events that might appeal to them. The best thing about customer events is that they can be whatever you need them to be. While organizing a welcome event that will offer discounts is great when you’re just starting out, you have to come up with other happenings that will keep the audience interested. So, depending on what you do, you can give lessons and teach your audience about your line of work, you can offer a behind-the-scenes tour to give them some insight into how you operate on a daily basis, or you can gather your most valuable clients and thank them with a meal. Options truly abound.

6. Creating Valuable Partnerships

Finally, a useful way to expand your customer reach is by creating valuable partnerships. By attending trade shows and similar events, you can meet business people whose line of work complements yours and set up a mutually beneficial connection. They can refer their clients to you and you will provide them with the same service. This approach can easily expand your customer base. Just make sure you vet the potential partners as you don’t want to compromise the integrity of your company.

From investing in digital and traditional marketing all the way to networking and hosting audience-centric events, there are many ways how you can attract a wider audience to your company. Use these marketing tactics and your customer reach should increase in no time.