By Caryl Anne Crowne
Networking is a fundamental component of running a successful business and increasing the number of opportunities you have as a professional. Networking and carrying business cards is essential not only for maximizing your potential, but also for leaving a positive impression on those you meet.
Make Yourself Memorable
Networking is one of the biggest tools used to market a new or small business. Carrying your business cards while networking provides you with more opportunities to share information about your company while leaving a lasting impression on those in your industry whom you mingle with and meet.
While discussing the industry you represent, ask questions about the individual you are networking with and request their business card before ending the conversation. Once you receive the business card of another individual, give them your card and remind them of your name and how you may potentially work well together. Whether you are seeking investors, partnerships, or simply connections in your market, vocalize your intent upon giving your business card to them.
Promote Your Small Business
Carrying your business card helps to promote your company, even if you are not attending a trade show or an official networking event. Promoting a small business is also possible when you are checking out new local businesses or even going about your daily routine.
Networking does not always have to involve professionals who are involved in the same industry or market as you either. Expanding your outreach and maximizing your opportunities is only possible when you are willing to go outside of your comfort zone to connect and share with others who may have a genuine interest in learning more about your business and brand.
Boost Your Credibility
As a small business owner, it is essential to have professional business cards made for yourself along with any other employees or partners you have hired. Business cards are not only a way to share more information with prospective customers, but they are also useful tools to boost your professional appearance and brand awareness.
Business cards show others that you are a serious entrepreneur and that you consider your business to be authentic and legitimate. Carrying business cards and representing your company well may help you gain trust from those who are interested in learning more about your industry.
Strengthen Your Brand
Before having your business cards printed, verify that the cards themselves appear professional and blend with your brand’s color scheme and professionally designed logo. Avoid using traditional templates for business cards as the designs may appear outdated or obsolete to others who work in your industry. Have your business cards designed strategically in order to reflect your brand and the types of products you sell, as well as to reach your intended audience.
Always carry your business cards, even if you have no intention of attending a professional event or show. Sharing and swapping business cards can be done just about anywhere, which is why it is important not to miss out on a potential business opportunity just because you do not have your business cards readily available to distribute.
Becoming familiar with networking and sharing your business card is a great way to open doors to new opportunities and potential partnerships. When you feel confident while networking and swapping business cards, you will likely leave your intended impression while boosting brand awareness as well as your company’s professional reputation.