By Mark Taylor
Many people run small businesses and are fine with the things as they are. Some people do not want their business to stop expanding, and dream of it becoming a huge enterprise one day. For those people, this article will provide helpful tips.
Growing your small business can be demanding. Any business, in the beginning, can ask a lot of you until you become stable. But when you aim to expand it, your struggle may have to continue for a longer time. Accelerating the growth of your business cannot happen magically and needs a few strategies in place. But once you understand it, you will smoothly run on the right course. Here are some ways for you to propel your small business growth.
1. Content Marketing
Content marketing, according to DemandMetric, will cost you 62 percent less and will generate three times more leads than the usual/traditional marketing. This fact alone makes it a valuable strategy for your small businesses. When you set up a blog on your site that aims to offer engaging and beneficial content, your business will automatically thrive. You will become an expert in your industry, and it will become easier for you to build a relationship with your audience.
Your business website is what the customers will see, so naturally, they will form their opinions based on that. Create a website that the viewers find easy to navigate through, and stunning to look at. Your website should be minimalist, but at the same time, should provide enough information. Put up a good image if what your company is and what your goals are so your readers have a reason to buy your product or services.
3. Google Customer Retargeting
In Google AdWords remarketing, your site will be able to show the targeted ads to the users that have already visited your site. This strategy, also known as remarketing, can increase your conversion rates dramatically.
According to studies, an average customer makes nine or ten visits to a website before they buy anything. In this scenario, retargeting can be a very valuable growth hack for you to get the purchases you might have missed out on. This software of retargeting involves a pixel, which enables you to show the targeted ads to all the users that have been to your site before.
4. Content Upgrade
Content upgrades on your blog posts will grow your email list immensely. When you make a content upgrade, it acts like a freebie that your customers get within the post they are reading, which is related to the blog post topic. You could offer a PDF to your readers, which is free and easy to download, in exchange for their email address. When you create a blog post that is informative and has your readers hooked, they will most likely download the file.
5. Customer Feedback
Customer feedback is really important. How do you know if you are on the right path or not? How can you find out if your customers are satisfied with your services and if there is anything that needs improvement? There will not be a better way to find out the answers to these questions than asking it from your customers yourself, directly.
No business is perfect; you can always find something to improve. Improving your user experience can boost your sales, because then if there any other issues, your good customer service will make up for that. You can use a popup to ask for feedback. If not, you can send an email to customers who have recently bought your product or service. When you know about the issues your customers are facing, it will help you ensure that they have a better experience in the future.
These growth hacks can offer you a few advantages, but the rest is still up to you. Your determination will resonate through your work! However, these hacks can help you a great deal as compared to ineffective marketing, which can waste your time and nothing else. With these tips, your small business will become strong enough to compete with other businesses in the industry.