By Renu Sharma
Are you still sticking to the old neon sign you’ve been using since the 90’s? Or maybe the paint from your old signage is slowly peeling off. You’re getting a steady flow of income from your regular customers and you may be satisfied with that. So you’ve never really thought about the old business sign that’s been hanging outside since forever. But do you realize that you could be missing out on a chance to draw in potential customers if you don’t replace your signage?
If you’re in doubt, take a look at some of these top reasons why you should replace your business signs.
Refresh your brand/business image and attract new customers.
Hundreds of people may have walked past your store every day but never gave you a second glance. It’s because they’re used to it. They have been walking the same route every day, so they’re not really bothered to do something different unless something genuinely intrigues them. Your old business sign plastered outside isn’t new to them, which means they’re just going to walk past it like they always have.
Replace your sign with something new; it’s definitely going to grab their attention. They have never noticed your store before and now suddenly there’s something new. If it’s attractive enough, it’s going to draw in plenty of new customers into your store. Switching to a new business sign refreshes your brand/business image and piques the interest of potential customers.
More design options to creatively express your brand image.
Another good reason to upgrade your signage is because you can now freely create a design that wasn’t possible in sign-making a few years ago. You can now make use of a much wider range of design options including colors, styles, and images. So now you’ll be able to come up with a sign that truly expresses your brand image the way you want.
Even if you’re not so keen on switching to a new design completely, you will have the option to simply upgrade the look. You’ll have the freedom to keep the classic design elements and create a fresher version of your old business sign. So modern-day sign-making offers versatility in design for business owners to truly express their brand image through their display signs.
Better energy savings and inexpensive maintenance.
If you answered “yes” to the first question in this article, you’ll find that replacing your old neon sign could save you plenty of money. If your business sign requires lighting, you have the option of using LED display signs that are much more energy-efficient. Less power usage translates to lower maintenance costs.
Additionally, LED signs can last an average of 10 years so you won’t have to worry about constant replacement. Neon signs, on the other hand, will need periodic refills and maintenance so as to keep them working. This clearly shows that replacing your neon display signs could work in your favor in terms of cost and maintenance.
Update your brand messaging and sales copy.
Replacing your old display sign is also a great opportunity to update your messaging. What worked a few years ago when you opened may not work so well anymore. You know very well that things can “get old” pretty fast in the marketing world. So you can come up with a fresher, more effective sales copy and brand messaging to use in your new business sign.
Best Practices in Signage Design
Before replacing your business sign, you must try to do everything right so that your efforts and money doesn’t go to waste. You don’t want to spend hundreds of dollars for a new sign only to find out that something isn’t working or that you made a huge mistake. So here are a few best practices to keep in mind when designing a new display sign for your business:
- Use contrasting colors to ensure that your message is readable. If you have a signature color scheme for your business, make use of that but don’t be afraid to make some adjustments in case the colors are clashing or blending too well that people can’t read what the sign says.
- Make sure that the sign will fit in with the surroundings yet still stand out so that people take notice of it. This can be challenging but you can work with an experienced designer to help you come up with ideas.
- Take your time to triple check everything before submitting for production. Make sure there are no spelling or grammatical errors in the sign. In addition to that, have a few people read what your sign says so you can have some fresh opinion about any mistake you might be making with your messaging.