By Melissa Crooks
If you dream of appearing in the top positions of Google with your online store, wake up! Your dream can come true, but for this to happen, you will have to carry out an excellent SEO strategy for e-commerce. Are you willing to do that?
In this post, you will see that it is not so difficult to optimize the website of your online store to appear in the top positions of the SERP of Google. Do you want to learn how? Then, continue reading, and you will discover the wonderful world of SEO for e-commerce.
Perhaps You Are Asking: What Is SEO for E-Commerce?
When people talk about SEO, they refer to the techniques necessary to properly position your website in organic search results. These techniques can be carried out either on your website (on-page SEO) or outside of it (off-page SEO).
Do you, then, have an idea of what SEO can be for e-commerce? Yes, it’s just what you’re thinking. Those techniques that you will have to carry out to get your online store to appear among the top positions of the results that Google shows when users type certain words (the famous keywords) in the search engine.
Now that you have an idea of what SEO is for e-commerce, surely you want to learn more about it.
Let’s say your online store is called “John-B” and you are mainly dedicated to the sale of leather shoes for women. This is what happens if you do SEO for e-commerce: Helen wants some leather shoes and types “women’s leather shoes” on Google. If you have carried out the correct SEO techniques, you should be positioned by that keyword. Bravo! There is your online store.
Note: Keep in mind that the position in which your e-commerce appears will also depend on how other websites that want to position themselves for the same keyword perform.
Or, let’s say you decide no to do SEO for your e-commerce. This is what happens: Helen wants some leather shoes and types “women’s leather shoes” on Google. Sorry, but your online store will not appear in the search results because you have decided not to position yourself for that keyword.
SEO for E-Commerce: The Fight for the Top Positions
Many times, when you visit an e-commerce website, you have not accessed it directly. What this means is that by continuing using the example of your e-commerce store “John-B,” you will understand people will mostly visit you after searching for keywords on Google, and your site comes up. Only those who know you will enter your site directly. But how many people will do that?
Now, what if I do not know your store and I want some leather shoes? Logically, I will not put the name of your store on Google, I will put “leather shoes” and there you should be to offer me that fantastic range of shoes that you sell.
A high percentage of visits to a website come from a search engine in which the user has previously made a query of interest (“leather shoes”) using one or more keywords. And those are the keywords that should activate your website. That is why you should position yourself.
SEO Tips for E-Commerce
Here are tips for SEO that anyone can carry out.
1. Choose your Keywords Well
You must pay special attention to the selection of keywords for which you want to position your e-commerce store. To do this, keep in mind both the relationship of the selected terms with the nature of your business, as well as the volume and competence of the same.
The keyword “shoes” is great for our example, but it is so competitive that only the biggest ones will appear in the organic ranking in the first positions.
Tip: Consider two large groups of keywords; the main ones, will be the most generic and that best define what you do (“shoes”) and the other should be more specific (“comfortable leather shoes for women”).
2. Optimize the Website of Your Online Store
It is very important that the landing page (your website) is well optimized and structured to earn points in this organic positioning. These tips will help:
- Do not lose sight of the title and meta description tag. This is the information that will appear in the SERPs on your web page.
- Keep in mind the density and the position in which you include the keywords. The higher you place them, the better Google will index you. As long as they make sense in the phrase!
- Insert your keywords in the heading tags of your website. They will have more weight here than other regions of the text.
- Make your platform navigable, responsive and offer a good user experience. Otherwise, Google will penalize you.
3. Spend Time Link Building
Google rewards those pages that are most referenced by other pages (outside their respective domain). Link building is the process of getting your online store linked to from other web pages with a certain keyword; for the search of this keyword, your e-commerce portal will be more relevant.
4. Use Tracking and Analytics Tools
Finally, always use analytics tools such as Google Analytics to analyze how you are organically positioning your site. This type of tool will be very useful not only for SEO but web traffic in general and to evaluate the Internet presence of your e-commerce.
You already have all the tools to get down to work with the SEO of your online store. In case of any doubt, you go to experts in web positioning to fine-tune your website.