Are you looking for a new way to advertise your product and brand? Perhaps you have experienced some of the more tried and tested ways of marketing, including PPC advertisements. It’s time for you to consider either using your social media or OTT TV platforms. But which of these are actually the best for marketers to use in relation to their advertising goals?

As the world moves increasingly towards online television, it’s important to know which platform is best for marketers. Social media and online video are both great options for marketing, but they have different benefits and drawbacks.

Social media can be a great way to connect with your customers and promote your products. However, it can also be difficult to track how your social media posts are performing.

Online video can be a great way to connect with your audience and promote your products. However, it can also be difficult to track how well your videos are performing. It’s important to choose the right platform for your marketing goals.

That’s what we are going to find out.

What can I use social media advertising for?

Social media advertising can be used for a variety of purposes, including developing relationships with your customers, reaching new customers, promoting your products and services, and driving traffic to your website. You can also use social media advertising to connect with other businesses and share content that is relevant to them.

Social media marketing is quite similar to Google ads and PPC ads. Communication platforms like Facebook, Twitter, LinkedIn, and Instagram do allow for advertisements to be displayed. These can be as large poster ads on the side of the platform, as banners, or as video ads attached to visual feeds.

However, you can also use professional business accounts. On these profiles, you can list available products and information that will help your customers find your store. You can even use social media pages to direct customers to your website.

One thing that makes social media stand out compared to OTT TV is that you can do far more than just the advertisement. Whilst you can be creative with your commercial, social media advertising can come in the form of content or influencer advertisements.

This includes competitions, videos, blogs, games, and visual snippets. Don’t just talk about your product, instead, you can create a campaign that catches the attention of your audience. You can also encourage their engagement by asking them to comment on your social media posts.

What can I use OTT TV for?

If you are interested in using advanced TV to increase the visibility of your advertisements, you should look into OTT TV. OTT stands for “over-the-top” streaming. Essentially, it is used for connected TV and smart TV that is hooked up to the internet. The advertisements are combined with streaming programs. These are sent directly to the client and most of the time they cannot be skipped. That means that advertisers have more of a chance to appeal to a larger audience to show off their brand. OTT ads can appear on more than just TVs. They can also appear online, through mobile games, phones, and tablets.

OTT is an incredibly useful form of advertising. It’s easy to use and can be used to connect with your audience on a variety of different platforms. Additionally, OTT TV can be used to watch your favorite shows and movies. OTT TV can also be used to connect with friends and family, which is an added bonus.

Recently, more people have started to watch streaming services. Therefore, if they see your advertisement before the show starts, it’s likely to stick in the mind of the viewer. This form of advertising is more user-specific than normal TV advertising.

Using customer data, and viewing preferences, the advertisements will be directed to the right people, meaning a higher chance of connecting with their audience. Therefore, you will make more sales.

Which type of advertising is for you?

Social media or OTT TV? It seems like the answer should be obvious, but it’s not always clear which type of advertising is best for your business. Social media and online video both have their own advantages and disadvantages.

Social media can be a great way to connect with your customers and promote your products. However, it can also be difficult to track how your social media posts are performing.

Online video can be a great way to connect with your audience and promote your products. However, it can also be difficult to track how well your videos are performing. It’s important to choose the right platform for your marketing goals.

We would recommend that you try out both to see which would suit you best. If you can maintain a presence on both platforms, you will reap the rewards tenfold. This includes more exposure for your brand and the opportunity to sell more of your stock.