By Mohammad Ali
When I started my first business, I was not sure how far it would go. It wasn’t until two years in that I realized the importance of proper planning when starting a business from scratch. If you want to start a business and have no idea where to start, you need a guide to help. There is no harm in starting a business just for the sake of making money, but if you want long-term sustainability in your business, you need some basic guidelines for that. Here’s how to start a business from scratch when you really have no idea where to begin.
Start with something you’re passionate about.
Passion alone can move mountains for you. There is no replacement for a man with a passion. People can steal your ideas; they can steal your words; they can even steal your products; but when it comes to business, no one can steal your passion and drive.
Your work is going to fill a large part of your life. So, make sure you do something that you’ll love to do. Don’t settle for anything less than your happiness. Life is lived once, make sure you make the most of it by doing something you love.
Research your market.
So, now that you know what you want to do in your business, it’s time to start with the research. Explore Google keywords that relate to your business and see what people are doing.
You can either pick something that people are already doing, but you are certain that you can improve the existing business model. Or you can pick something and start it from scratch with some new innovation.
Set financial goals.
Sure, you didn’t start your business solely for money, but to keep your business sustainable, you need to set realistic goals. Start with small goals and work your way up. Start with everyday goals. Make sure each action you take does something that brings you closer to your grand goal.
Make the content shareable.
Many entrepreneurs feel like creating a website and developing content is enough to get things going. But in reality, you need to make that content stick. With that content you need to address the need, the pain point of the customer, or help the customer realize how your product or service can solve their problem.
Build a following.
When you start your business, make sure you influence those few individuals that can use your product and say something good about you. It is not just about making a product and selling it; it is about creating a product that people will love to share with others.
Start with an email list. Provide updates about your product and do educational blog posts addressing the pain points of your users. For now, this might seem simple, but once you start, this will be complex. This is why you need to plan things before anything goes south.
Launch something you can sell.
It is okay to start with something you love. But you need to learn how to sell it properly. Take some courses on branding and educate yourself with selling basics. Learn how to pitch your product to the customers. These are simple things that create a huge impact on sales.
If you’re willing to launch something that is totally new, make sure you follow the first tip and research your target market before you start selling your product.
Start with your WHY.
Simon Sinek forces businesses to start with their WHY. WHY they are selling what they are selling. Know your WHY of business. What is your USP that no one else can provide? And what are customers going to get if they purchase from you?
Knowing WHY you’re in business is an important step when starting your business from scratch. Because no matter if you realize it now or not, sooner or later you will be on your way to figure out the WHY of your business.
In closing, many entrepreneurs think that making a lot of money is the fun part. Well, sorry to disappoint, but it is not. The fun part is the process of learning. The process which makes you a better person. Once you get that flavor of self-transformation, you’ll never see entrepreneurship the same way again.