Street Walking: Mr. Krabs Was Right

Today’s post really proves that you never know where your next great idea may come from, and that you should always be on the lookout for it.

This past weekend, I took two of my kids for their routine dental checkup. Thankfully, our dentist has a very modernized office with flat screen TVs in each room to help distract their patients. Since it was a Saturday morning, they had Nickelodeon on for the kids.

While my son was being examined, SpongeBob Squarepants came on.  I wasn’t paying close attention to the show until I heard Mr. Krabs asking SpongeBob to spy on Plankton to see what he was up to at The Chum Bucket to lure away customers from The Krusty Krab.

As Mr. Krabs was grilling SpongeBob as to what was going on over at The Chum Bucket, SpongeBob gets distracted by a large statue and starts to climb it with a bunch of kids. That’s when Mr. Krabs figures it out – cater to the kids and the parents will follow. It didn’t matter if the food tasted better, if the prices were lower or if service was better. The kids wanted to go climb the statue, and the parents had to take them to The Chum Bucket to do so. And while there, they might as well buy them lunch.

Now, not every business has a product or service that is appropriate for children, but there are a ton of businesses that could and should start marketing towards them. There are also plenty of examples out there to look to for inspiration such as McDonald’s, Disney and Chuck E. Cheese, to name a few.

So, what are you doing to cater to the kids to get their parents to spend their money with you?

Image credit: jerrroen

Subscribe to the Small Business Bonfire Newsletter
And get your free one-page marketing plan template.
Small Business Bonfire on DeviantartSmall Business Bonfire on FacebookSmall Business Bonfire on GoogleSmall Business Bonfire on PinterestSmall Business Bonfire on RssSmall Business Bonfire on Twitter
Small Business Bonfire
The Small Business Bonfire is a small business blog and online community for entrepreneurs that provides small business help in the form of business tools, advice and free resources. Subscribe to our newsletter and join our community today.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.