If you have a gym on Wall Street, you better be speaking Wall Street language and playing to egos with your advertising.
New York Sports Clubs (NYSC) does just that with these advertisements that are placed side-by-side on the outside of their Wall Street location. They do a great job appealing to the emotions (i.e., egos) of their target market and speaking their language (i.e., invest in yourself).
(Play to your prospects ego and emotions)
(Speak their language)
Like all of our other marketing examples, make sure you add these to your swipe file for future reference and inspiration.
How can you use emotion in your advertising to appeal to your target market?
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