Street Walking: Worth the Wait?

The jury is still out on QR codes and how effective they are as a marketing tool, but I like what was done on the signage for Stella Artois.

They used it in a setting where most people are sitting around waiting — a train station. So why not scan the QR code to help pass the time?

In addition, the ticket machine the sign was placed on is directly across from the station’s liquor store. If their message works, the convenience of being close to a liquor store may make the decision to buy a bottle of Stella that much easier.

Like all of our other marketing examples, make sure you add this to your swipe file for future reference.

Submit a Street Walking Photo

If you have a marketing example you saw on the street that you’d like us to include in a future post, you can submit your photo here.

Subscribe to the Small Business Bonfire Newsletter
And get your free one-page marketing plan template.
Small Business Bonfire on FacebookSmall Business Bonfire on PinterestSmall Business Bonfire on RssSmall Business Bonfire on Twitter
Small Business Bonfire
The Small Business Bonfire is a small business blog and online community for entrepreneurs that provides small business help in the form of business tools, advice and free resources. Subscribe to our newsletter and join our community today.

    Leave a Reply

    Your email address will not be published. Required fields are marked *