By Alyssa Gregory

As a marketer, I’m guilty of often being more excited about the Super Bowl commercials than the game itself. This year was no different, and there’s been a lot to see!

The number of brands using hashtags in commercials has exploded over the past few years. According to Marketing Land, 57% of ads during the 2014 Super Bowl included hashtags. This year is even more. Using hashtags like this in TV ads allows commercials to become interactive and, in some cases, take on a life of their own through social media.

Here is a rundown of the hashtags used in ads during the Super Bowl this year. I will be following these on Twitter and Facebook over the coming weeks to see how these brands leverage social media to extend the lives of their Super Bowl ads.

#500X

Fiat, @fiatusa

https://www.youtube.com/watch?v=YAcLViTHDOo

#BandOfBrands

Newcastle Brown Ale, @newcastle

https://www.youtube.com/watch?v=MaqRwWwXau0

#BestBuds

Budweiser, @budweiser

https://www.youtube.com/watch?v=xAsjRRMMg_Q

#ChevyColorado

Chevy, @chevy

https://www.youtube.com/watch?v=hHS426cnNBA

#DontTouchYourBalls

Cure Insurance, @cureinsurance

#Doritos

Doritos, @doritos

https://www.youtube.com/watch?v=ytr4AwXMXz0

#EatASnickers

Snickers, @snickers

https://www.youtube.com/watch?v=rqbomTIWCZ8

#Empowering

Microsoft, @microsoft

https://www.youtube.com/watch?v=7cw4jmKQs0E

#FirstDraftBeer

Avocados From Mexico, @avosfrommexico

https://www.youtube.com/watch?v=26hl9YWLyn4

#FitzIsAPhoenix

University of Phoenix, @uopx

https://www.youtube.com/watch?v=JQSB5IlC77Y

#GoDaddy

GoDaddy, @godaddy

#HelloFuture

BMW, @bmw

https://www.youtube.com/watch?v=U1jwWwJ-Mxc

#InvisibleMindy

Nationwide, @nationwide

https://www.youtube.com/watch?v=P30yUzwSTKo

#ItsThatEasy

Wix.com, @wix

#KimsDataStash

T-Mobile, @tmobile

https://www.youtube.com/watch?v=ZTwzsV3I3OQ

#LexusNX

Lexus, @lexus

#LikeAGirl

Always, @always

#MakeItHappy

Coca-Cola, @cocacola

https://www.youtube.com/watch?v=ibgvkXm9Qkc

#OneBoldChoice

Toyota, @toyota

https://www.youtube.com/watch?v=PjUfygo5mzw

#RealStrength

Dove Men+Care, @dovemencare

#SettleIt

Skittles, @skittles

https://www.youtube.com/watch?v=JDwRN2GBUj8

#Sorta

Esurance, @esurance

https://www.youtube.com/watch?v=SGoVVrqe2t8

#StayPowerful

Mophie, @mophie

https://www.youtube.com/watch?v=LuVsf_hE7gM

#TheBigRace

Mercedes-Benz, @mercedesbenz

https://www.youtube.com/watch?v=LQvdIGeUUvo

#ToughDodger

Subway, @subway

https://www.youtube.com/watch?v=q9MKRQ-xh0A

#UpForWhatever

Bud Light, @budlight

https://www.youtube.com/watch?v=g9A1NowrnGI

#WinAtGlue

Loctite, @loctiteglue

https://www.youtube.com/watch?v=7TjgUwNJ72k

#WithDad

Nissan, @nissan

https://www.youtube.com/watch?v=Bd1qCi5nSKw