traffic ecommerce website

7 Unique Ways to Drive Traffic to Your E-Commerce Website

By Sohail R. Rupani

So, you finally had the courage to launch your e-commerce website. But your work is not done yet. As an e-commerce marketer or entrepreneur, you have to drive more customers and traffic to your website.

In the beginning, some channels may prove profitable while others may fail. To reach an optimum level, continue trying to find the right marketing strategy to analyze which sales channel is the perfect fit for you.

To make your work easier, we have compiled a list of seven easy ways you can drive more traffic to your e-commerce website.

1. Send PR Packages to Instagram influencers

Instagram has successfully become one of the largest and effective marketing tools for entrepreneurs and e-commerce website owners.

If you know how to target influencers on Instagram, then you really can enjoy this great opportunity. First, browse the site to identify popular accounts that would be interested to feature your product.

Websites like WEBSTA make your work a lot easier. You type a keyword and it will generate the most popular hashtags and profiles for you to use.

Profiles with a greater number of likes and followers are always a good option. Some accounts may have their business email address and contact information. This helps you get in touch with a relevant person regarding your product promotion.

2. Contact Bloggers and Media

Reaching out to famous bloggers or vloggers and press is like reaching out influencers on Instagram. However, their audience size is larger than the influencers.

The easiest way to find bloggers is to Google them. You can also search for different keywords on both YouTube and Google to narrow your search.

Another technique for generating traffic to your site is to get yourself and your product feature on the local news through the press. You might not get coverage from a popular magazine, channel or newspaper, but if your story is unique and your idea has potential, then you can go a long way.

3. Create a Facebook Page

More than half of the world’s population hangs out on Facebook. If you’re a startup owner than creating your product’s page on Facebook should be your priority.

You can target a large audience with some useful marketing techniques. Engage your customers with interactive content, deals and discounts, videos, and events.

Update your page and post content daily. Your bio should be specific and to the point. Another way to generate more traffic to your website is to give frequent shout-outs to other startup owners and vice versa. In this way, you’re not only helping to promote the industry but their shout-outs will help you gain more customers and clients.

4. Ask Friends and Family Members to Share

You might be tired of someone on your friend list sharing too many pictures of their pet, their child or their spouse. But, you can easily get away with sharing your e-commerce website without making people feel awkward.

People don’t launch businesses frequently, so it will be a surprise to your friends and family that you’ve started your own e-commerce website.

Set goals for how many followers and likes you expect by the end of the day. Ask your friends and family members to share as much as they can and on different platforms. Email your business portfolio to long distant relatives or friends you are no longer in touch with.

Don’t force them to buy your products, but give them a glimpse of your site or offer discount codes. Encourage them to share the news in their social networks. This way you easily get real likes and followers instead of paying a large amount of money to marketing companies for fake likes.

5. Constantly Tweet and Engage on Twitter

You don’t have spam people and force them to buy your product. There are other resourceful ways you can get on their radar without being annoying.

First, target the people who share similar interests like yours and would be interested in your product. Follow them, retweet their tweets and engage to attract them to your site.

Launch your Twitter profile weeks before you launch your e-commerce website. In this way, you’d already have an audience who would purchase from you. The trick for surviving on Twitter is to engage with your followers, search keywords, and reply instantly to queries.

6. Write a Blog Post for Your E-Commerce Website

One key strategy for attracting traffic to your website is connecting with bloggers and press by writing blog posts.

Instead of sending free samples of your product, you can write a blog post and send it to them through email or any social media platform.

Since you’re searching for influencers anyway, might as well throw in some Twitter profiles and create a list of top 10 bloggers and influencers in your blog posts and send it to them to publish it.

7. Increase Traffic with SEO

When working with SEO content the most important part is backlinks. The backlinks you use gives your website a score out of 100 known as domain rank.

The domain rank identifies which rank you come in when people search your store through keywords on Google.

To drive traffic to your e-commerce store, you need to have strong backlinks and keywords to support the search. Needless to say, you need to use good coding practices so your website remains functional at all times.

There you have it. The seven best ways to drive traffic to your e-commerce website. Have you implemented other useful tips? Let us know.

Photo credit: Marketing ecommerce business concept from Sammby/Shutterstock

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Sohail Rupani on Twitter
Sohail Rupani
Sohail Rupani is a senior SEO strategist at PNC Digital, a digital marketing agency based in Orlando. He specializes in SEO and SEM techniques. He is passionate about technology and loves to analyze the tech industry in his spare time and stay in touch with the latest happenings. He also writes technical articles about SEO and digital marketing.

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