By Kristy Bernales

When it comes to online marketing, many small businesses seem to have time, but most lack budget. Social media sites have emerged as a perfect companion for the small business owners to get their brand recognized on a larger platform without spending a lot of money.

The most commonly used platform for business is Facebook. And due to extensive popularity of Facebook, business owners tend to ignore another powerful social media tool — Twitter.

You might be wondering about the usability of Twitter as a brand communication tool. Is the microblogging format the best fit for communicating about your brand? This is a quite reasonable worry because you have only 140 characters to reveal most about your business perspective. But Twitter is home to unique ways for reaching new people while keeping existing customers engaged. It is, in fact, one of the most active online platforms.

To help you a bit more, here are five easy ways to use Twitter as a brand communicator.

1. Use Hashtags

Hashtags serves as the force multiplier for the revenue of Internet and television advertisements. All you need to do is simply find the most relevant hashtag that’s trending and enter the conversation in such a way to reap authentic benefits for your business.

2. Reflect the Visual Side

You can double up the response rate of your tweets by adding images. Twitter has recently introduced a new photo collage tool that allows you to add 4 photos with a single tweet and narrate the compelling visual stories.

3. Don’t Tweet like a Machine

Never ever forget the basics of social engagement! Listen, observe and stay relevant to each conversation. Mention people individually while responding to their comments or queries. This shows that you’re attentive towards them. And being a brand, you can win an opportunity to win customer’s trust.

4. Offer Something Special to Your Twitter Followers

Announcing an exclusive Twitter promotional offer gives your followers a reason to follow you. Just be sure that all the promotional offers you bring are exciting enough to entice your followers.

5. Be a Part of Relevant Conversations

Keep a track of promotional tweets that reach people whenever they tweet something relevant to your business or products. Make use of keyword targeting capability to offer something special to your followers. For example, if your business is a coffee shop, you can try reaching people with the phrases like “Coffee lovers” and use a relevant ad message.

We hope these tips will help you get more comfortable using Twitter as a brand communicating tool in your business. Just remember one rule – you have to say something that users want to hear. Be authentic in making connections and see how Twitter works for creating a buzz and developing the trustworthy image that your small business needs.