Bounce rate refers to the number of people who visited your website and decided to leave. If the rate is high, it’s alarming. It means you’re losing tons of potential customers. These people won’t visit the website if you don’t have something they’re looking for. So, if they’re already on the page and decided to leave, then there must be a problem with the website. Understanding the reasons will help improve the page.
Everything looks messy
When visitors see your website, they should find the specific information right away. If it takes forever to get what they want, they might decide against continuing the exploration. Instead, they will look for another website. Remove unnecessary videos and images, and avoid using too many tabs. Organize the website and decide which details to keep. The rest can go. Let experts like Xist2 help you determine the elements to include on the website.
Your homepage looks boring
Most people will keep browsing if the homepage looks interesting. If nothing catches their attention, they will leave. It doesn’t matter if there are excellent details on another page. Make sure you improve the homepage. You can also use review snippets. They tell visitors what your previous customers say about the products and services and highlight promotions and discounts. Everyone wants to save money when shopping, so this can give people a reason to continue browsing the page.
The website looks outdated
Remember the websites you visited more than a decade ago. They probably have a similar feel since the design options were limited back then. These days, you can explore as many designs as possible. You don’t have to limit yourself. The chosen designs can also reflect your brand. If your website looks like it stayed in the past, you can’t entice people to buy. They might even think you no longer operate. So, change the design right away and make the page look more modern.
You didn’t present the products well
The downside in buying online is people can’t try the products before buying them. They only rely on the available information. Hence, you must make everyone feel like they’re shopping in person. Provide as many images as possible. Write detailed information about what you’re selling. It’s easier to sell these products when you make the buyers feel sure about their choice.
Apart from the basics like the about us page and the products page, you must also include blogs. They tell people that you’re an authority in the industry and know a lot about the business. It makes your brand more reliable. If you don’t have anything that gains people’s confidence, they won’t buy from you. Make sure your page reflects what you know and tell everyone to choose you.
The loading speed is terrible
People are impatient. They don’t want to wait until a website loads correctly. If it takes more than three seconds to load a page, they will decide to close the tab and move on to the next. It’s even worse as the visitor moves from one page to another. The slow loading speed can kill your chances of converting this visitor into a buying customer.
The content is generic
When you publish content on your website, make sure it’s exciting, authentic, and unique. Your goal is to entice visitors to read until the end. Expect these visitors to leave if there’s nothing exciting about the content. The articles you posted were generic, and there’s nothing to like about them. The lack of added value makes them feel it’s not worth the time.
There are no promotions and discounts
Many people compare websites in hopes of finding one that will suit their budgetary considerations. They don’t want to spend a lot on an item they can buy at a lower cost. If your website highlights possible promotions and discounts, it’s enticing. Expect visitors to keep browsing the page. They know there’s something in store for them if they continue reading the details.
You don’t post updates
Updates must be available on your website. Everyone should see what’s new for them if they continue browsing the page. The lack of updates can also harm your company. People might think you don’t care about how customers view you. They will jump to another website with more updates and interactive features. Post news about your company, including CSR initiatives and awards won. If you have collaborations with other brands, post the updates too. Visitors must feel excited about choosing your company because of these updates.
After understanding these reasons, it’s time to modify your website. If your chosen design agency tells you to overhaul the page, you must oblige. There’s nothing wrong with trying something new to lower the bounce rate and increase engagements.