Businesses are always looking for new and creative ways to develop more meaningful customer relationships, build brand recognition, and give their buyers the best possible experience.
As much as 86% of buyers are willing to pay more for a great customer experience, and smart business owners know this. One of the easiest ways you can achieve that great experience and relationships is to send corporate gifts to clients.
In this article, we’ll discuss why sending corporate gifts to your clients is important, and we will also give some great suggestions on what to offer them.
5 reasons to send corporate gifts to clients
Sending out corporate gifts can give your business a lot of benefits.
Increasing your sales numbers
When a client receives a gift from your business, they will remember your brand next time they need a service similar to the one you’re selling. For this reason, they will be more likely to do business with you rather than with one of your competitors.
This won’t only lead to an increase in sales but also better brand awareness. It takes 5 to 7 impressions for people to remember a brand, but you will be much more memorable if you leave your consumers with a physical reminder of your company.
Improving your brand image
Giving someone a gift is always seen as a sign of goodwill, and when a client receives a corporate gift from you, they will see your business in a positive light. As a result, this will lead to them seeing you as a trustworthy company with a great brand image.
Establishing yourself as an industry leader
Only serious businesses are willing to spend time and money on corporate gifts, and if you do, you’re showing your clients that you are an industry leader. Not only that, but your clients will perceive your services as if they are of higher value than those offered by less serious competitors.
Improving customer loyalty with gifts
Customers always want to feel like they’re special, and that is exactly how they will feel if they receive a gift from you. A corporate gift without any strings attached to it will increase positive feelings clients have towards your company and, as a result, increase customer loyalty.
Developing B2B relationships
If the gift you send to clients is useful and relevant in an office environment, they will use it often while at work. And if this gift makes some of their everyday tasks even slightly easier, they will keep your company in mind and recommend you to potential future clients.
Corporate gift ideas for your clients
Now that you know why corporate gifts are so important, you just need to come up with some corporate gift ideas that you can send to your clients. Not all gifts were created equal. And if you are looking to make a great first impression, here are a few suggestions:
Gift cards
In today’s digital world, you can never go wrong with sending gift cards to your clients through email. These virtual rewards are practical because your clients can quickly redeem them and use them in any way they like, so you won’t have to worry about whether or not your gift is appealing to them.
Personalized stationery
If your client is someone who spends a lot of time writing, stationery is a great gift idea, especially if it’s personalized. A luxury pen set with their name engraved with your logo on it is sure to be an item they will admire and use every day.
Notebooks
If stationary isn’t your cup of tea, a nice notebook is something anyone can appreciate. But we’re not talking about regular notebooks you can find in any store. Send custom leather-bound notebooks made with your company logo printed on the front subtly or made in your company colors.
High-quality gadgets
If your budget allows it and you want to impress your VIP clients, high-quality gadgets are something that will certainly make your business stand out. This can be things like phone and laptop accessories, Bluetooth speakers, or some great headphones with your logo.
Customized client gift baskets
Gift baskets have been one of the most commonly used corporate gifts for decades, and for a good reason. They’re easy to send to a team or a whole office if you don’t have the budget to send out individual gifts for each team.
Send out well-crafted and beautiful baskets that are filled with local and seasonal treats and top it with a hand-written note where you will show your appreciation for the client.
Portable chargers or power banks
Smartphones have become a regular part of our day-to-day business activities, and if your client uses their phone a lot, a portable charger or a power bank would be a great idea for a gift. That way, they will remember your business every time they run out of battery and see you as a problem solver.
Final thoughts
Customer satisfaction and brand recognition are both very important for modern businesses. With so many competitors across all niches, companies need to find ways to stand out and be memorable so their clients always come back for more and see them as great businesses.
Instead of thinking of complicated strategies to achieve this, just play it safe and send out corporate gifts.